Twitter is reportedly preparing to implement a crypto ad ban à la Facebook and Google in the next two weeks.
The so-called ban would block ads associated with cryptocurrency wallets, exchanges and ICOs, or initial coin offerings, “with exceptions.” A Twitter rep did not deny the report in an email exchange Monday morning but declined to comment further.
Similar ad bans by Facebook in early February and Google last week have won praise from the crypto community for rooting out gimmicky get-rich-quick projects without much technical merit that have raised a lot of money but created an unfortunate situation for serious participants and observers, who suffer from the recklessness and misguidedness of the uninformed majority.
Nevertheless, the “brazen scams” continued to be promoted across Twitter. Less than two weeks ago CEO Jack Dorsey popped up to respond to a plea by Cornell University professor and IC3 director Emin Gün Sirer, saying that Twitter is working on managing that kind of activity.
More in Marketing
‘We’ve got to call their bluff’: Amidst retail media spend scrutiny, advertisers pull out of negotiations
Amidst retail media spend scrutiny, some advertisers are opting to pull their ad dollars and walk away from the negotiation table.
Marketing Briefing: Why the topsy-turvy economic and cultural landscape led to decision ‘paralysis’ from marketers
Marketers are worried that any decision they make today could hurt their brand. So some aren’t making them.
CMOs are winning trust but still falling short in transforming companies, according to CEOs
Boathouse’s fourth installment of the study sheds light on improved relations between CEO and CMO, but notes sizable gaps in areas of execution, expectation and delivery.