Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Twitter is reportedly preparing to implement a crypto ad ban à la Facebook and Google in the next two weeks.
The so-called ban would block ads associated with cryptocurrency wallets, exchanges and ICOs, or initial coin offerings, “with exceptions.” A Twitter rep did not deny the report in an email exchange Monday morning but declined to comment further.
Similar ad bans by Facebook in early February and Google last week have won praise from the crypto community for rooting out gimmicky get-rich-quick projects without much technical merit that have raised a lot of money but created an unfortunate situation for serious participants and observers, who suffer from the recklessness and misguidedness of the uninformed majority.
Nevertheless, the “brazen scams” continued to be promoted across Twitter. Less than two weeks ago CEO Jack Dorsey popped up to respond to a plea by Cornell University professor and IC3 director Emin Gün Sirer, saying that Twitter is working on managing that kind of activity.
More in Marketing
Walmart adds AI-generated audio summaries to select product pages
Walmart has added such audio summaries to product pages on its app for more than 1,000 premium beauty products.
Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit
Amazon’s DSP has seen a growth in advertisers’ use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.
How brands are trying to optimize, outsmart AI answer engines across the zero-click landscape
AI answer engines are prompting marketers to rethink strategies for brand visibility and content optimization in a rapidly evolving, zero-click search landscape.