Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Twitter might ban crypto ads too

Twitter is reportedly preparing to implement a crypto ad ban à la Facebook and Google in the next two weeks.

The so-called ban would block ads associated with cryptocurrency wallets, exchanges and ICOs, or initial coin offerings, “with exceptions.” A Twitter rep did not deny the report in an email exchange Monday morning but declined to comment further.

Similar ad bans by Facebook in early February and Google last week have won praise from the crypto community for rooting out gimmicky get-rich-quick projects without much technical merit that have raised a lot of money but created an unfortunate situation for serious participants and observers, who suffer from the recklessness and misguidedness of the uninformed majority.

Nevertheless, the “brazen scams” continued to be promoted across Twitter. Less than two weeks ago CEO Jack Dorsey popped up to respond to a plea by Cornell University professor and IC3 director Emin Gün Sirer, saying that Twitter is working on managing that kind of activity.

Read the full story on tearsheet.co

More in Marketing

How performance metrics are rewriting creator rate cards

Advertisers now demand creator metrics like cost per lead and conversions, not follower counts.

ChatGPT is about to show brands their mention count

The AI platform is testing an analytics dashboard that counts how often a business shows up in ChatGPT’s answers.

Future of Marketing Briefing: Creators had a big year. Christmas still went to the celebrities

Despite leaning on creators for most of the year, marketers aren’t doing it for the holiday crunch. That job still belongs to celebrities.