Save 35% on an annual Digiday+ membership. Ends June 5.
RT if you love the holidays!
Brands, being brands, are eager to horn in on any good holiday cheer — just as you frantically finish your last-minute holiday shopping and attend all of those office holiday parties. This, unfortunately, tends to result in some horribly cheese-ball seasonal corporate tweets. We found some of the worst (best?) examples for you to enjoy. So grab the egg nog, hang some mistletoe, climb down the chimney and check out this very special holiday edition of bad brand tweets.
Good one! Thanks for the horrible pun, whiskey company. How many shots had you done before you wrote this?
Nobody does this, Swiffer. The only #SwifferEffect we’re anticipating is a bunch of people unfollowing you.
Aside from that bizarre photo of a poor kid having apparently been felled by some giant meteor burger from space, this tweet is great.
If you put LSD in a social media editor does she write tweets like this?
Nothing says “Merry Christmas” like a meat thermometer!
The Vitamin Shoppe
At this point a Miley Cyrus wrecking ball reference is a bit late. There have been so many wrecking ball parodies already that if you’re going to still do one, it really has to be funny. You’re a vitamin brand. Why don’t you try something like “Have you had your dose of Vitamin Xmas yet?” Or something. It’s not that hard.
More in Marketing
‘They’re going to be extinct at some point’: Why the chief AI officer is a transitional species
AI has quietly automated large swathes of how ads are bought, from walled garden auctions to the programmatic pipes that fund the open web.
Target has alienated Black-owned brands, founders say, as some startups vanish from its shelves
Black founders Modern Retail spoke with said they found Target to be a frustrating wholesale partner.
Why brands are running to Strava
Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days.