Last chance to save on Digiday Publishing Summit passes is February 9
Fast food chains don’t just serve cheesy food; they serve up cheesy tweets, too.
Whether it’s lame jokes — we’re looking at you Chili’s — or tone-deaf self-promotional tweets, these fast food companies have covered the bases of bad brand tweets. Check out the latest examples:
Is that a conference table? A glass of Strawberry Ripple? Sorry, Domino’s. But putting a slab of your congealed pie on a non-paper plate alongside a gloopy buffalo wing and a plastic tub of dressing does not fancify your fare.
Yes. We see what you did there with your Frosty the Snowman joke. We just wish you hadn’t. Also, we can’t tell you what this dessert pile looks like to us in polite company.
OK, we get you are trying to share some relevant content for holiday travel season, and we definitely wouldn’t expect to see Papa John’s sharing a New York Times article, but those aren’t the real issues with this tweet. It’s the shameless and clumsy attempt to associate yourself with a legacy media brand and simultaneously toot your own horn.
We have no doubt the King of Darkness really appreciates this heartfelt birthday message from you, Fridays.
How about: This Tweet = Horrible.
More in Marketing
‘Our marketing is not a bullshit machine’: Why Perplexity is investing in targeted, organic growth
Perplexity is banking on its name carrying weight to keep current users engaged and attract new ones
As AI catches on across luxury, brands play up their emotional value
At Shoptalk Luxe, vendors and brands alike described deeper AI integration than ever before.
Future of Marketing Briefing: Advertising’s tracking system meets a new political reality
The privacy debate in advertising is entering a phase when decisions will stick.