Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Fast food chains don’t just serve cheesy food; they serve up cheesy tweets, too.
Whether it’s lame jokes — we’re looking at you Chili’s — or tone-deaf self-promotional tweets, these fast food companies have covered the bases of bad brand tweets. Check out the latest examples:

Is that a conference table? A glass of Strawberry Ripple? Sorry, Domino’s. But putting a slab of your congealed pie on a non-paper plate alongside a gloopy buffalo wing and a plastic tub of dressing does not fancify your fare.

Yes. We see what you did there with your Frosty the Snowman joke. We just wish you hadn’t. Also, we can’t tell you what this dessert pile looks like to us in polite company.

OK, we get you are trying to share some relevant content for holiday travel season, and we definitely wouldn’t expect to see Papa John’s sharing a New York Times article, but those aren’t the real issues with this tweet. It’s the shameless and clumsy attempt to associate yourself with a legacy media brand and simultaneously toot your own horn.

We have no doubt the King of Darkness really appreciates this heartfelt birthday message from you, Fridays.

How about: This Tweet = Horrible.
More in Marketing
LinkedIn brings its B2B ad targeting to U.K. connected TVs
Long gone are the days when LinkedIn was just a job-searching site.
Why brands like Anthropologie are commissioning creator-created shows instead of posts
Brands go from booking creators to green-lighting shows.
Mars wants to future proof impulse buys as AI is poised to take over more grocery runs
Mars readies for AI grocery agents by chasing LLM visibility and immersive stores as impulse buys shift. See what’s at stake.