Tweeting Bad: No, Not That, Pepto

Join the conversation! Today, we’re talking about diarrhea. Hello? Anyone there?

Check out this week’s batch of forced, nonsensical brand tweets from brands like Skittles, Honda and others.

Pepto-Bismal

peptotweet2

For some, the grammatical atrocity trumps the diarrhea-engagement ploy. You weren’t kidding about “awkward,” Pepto. The best reply came courtesy of @jbrons: “Log out forever.”

Skittles
Screen Shot 2013-10-26 at 10.07.36 AM
Going to defer to @ahumblemoose on this one: “Um, that’s not the song, bro.” Nor is it, um, funny.

Applebee’s

Screen Shot 2013-10-26 at 10.27.58 AM

What exactly was the thinking was behind this tweet — how long did it take  to come up with the strategy and the copy for this one?  We’re not sure who is worse: Applebee’s or the 65 people who favorited it.

Burger King

Screen Shot 2013-10-26 at 10.14.41 AM

It’s always perturbing when a huge brand uses the first person in a tweet. And it’s always unfortunate when companies make feeble jokes about their own products. So good work BK, you killed two birds with one stone.

Chips Ahoy

Screen Shot 2013-10-26 at 10.37.54 AM

Please don’t share your hilarious #randomthoughts, Chips Ahoy. You’re a cookie brand, not Jack Handey.

Honda

Screen Shot 2013-10-26 at 11.02.53 AM

Did you happen to have this haystack with the Honda grille emblem image lying around and you just figured you’d make it work in a tweet somehow, or did you come up with the copy first and then make the art? Either way, no.

https://digiday.com/?p=53710

More in Marketing

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options

Figuring out which retail media network is worth spending on given the glut of new retail media networks can be a challenge for marketers.

Why the creator industry is setting its sights on on the small screen

As the creator economy continues to boom, creators are making their way off of mobile screens and onto the small screen.

Inside marketing’s elusive Quixote quest for digital ad transparency

Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency.