Tweeting Bad: No, Not That, Pepto

Join the conversation! Today, we’re talking about diarrhea. Hello? Anyone there?

Check out this week’s batch of forced, nonsensical brand tweets from brands like Skittles, Honda and others.



For some, the grammatical atrocity trumps the diarrhea-engagement ploy. You weren’t kidding about “awkward,” Pepto. The best reply came courtesy of @jbrons: “Log out forever.”

Screen Shot 2013-10-26 at 10.07.36 AM
Going to defer to @ahumblemoose on this one: “Um, that’s not the song, bro.” Nor is it, um, funny.


Screen Shot 2013-10-26 at 10.27.58 AM

What exactly was the thinking was behind this tweet — how long did it take  to come up with the strategy and the copy for this one?  We’re not sure who is worse: Applebee’s or the 65 people who favorited it.

Burger King

Screen Shot 2013-10-26 at 10.14.41 AM

It’s always perturbing when a huge brand uses the first person in a tweet. And it’s always unfortunate when companies make feeble jokes about their own products. So good work BK, you killed two birds with one stone.

Chips Ahoy

Screen Shot 2013-10-26 at 10.37.54 AM

Please don’t share your hilarious #randomthoughts, Chips Ahoy. You’re a cookie brand, not Jack Handey.


Screen Shot 2013-10-26 at 11.02.53 AM

Did you happen to have this haystack with the Honda grille emblem image lying around and you just figured you’d make it work in a tweet somehow, or did you come up with the copy first and then make the art? Either way, no.

More in Marketing

esports gamers

How Ubisoft’s measured approach to esports paid off at Six Invitational 2024

With the success of last weekend’s Six Invitational competition, video game publisher Ubisoft may have finally cracked the code to make esports a genuinely profitable venture for all involved.

As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend

It’s been a debate for years: How can performance and brand marketing co-exist to push sales and boost brand awareness or affinity simultaneously? It’s a question that Orangetheory Fitness is now asking itself after 14 years in business. 

How esports company Blast is claiming it’s officially profitable

Blast’s expansion is an encouraging sign for the broader competitive gaming industry, particularly given the ongoing “esports winter.”