Lock in a year of Digiday+ for 35% less. Ends June 5.
Join the conversation! Today, we’re talking about diarrhea. Hello? Anyone there?
Check out this week’s batch of forced, nonsensical brand tweets from brands like Skittles, Honda and others.
For some, the grammatical atrocity trumps the diarrhea-engagement ploy. You weren’t kidding about “awkward,” Pepto. The best reply came courtesy of @jbrons: “Log out forever.”
Skittles

Going to defer to @ahumblemoose on this one: “Um, that’s not the song, bro.” Nor is it, um, funny.

What exactly was the thinking was behind this tweet — how long did it take to come up with the strategy and the copy for this one? We’re not sure who is worse: Applebee’s or the 65 people who favorited it.

It’s always perturbing when a huge brand uses the first person in a tweet. And it’s always unfortunate when companies make feeble jokes about their own products. So good work BK, you killed two birds with one stone.

Please don’t share your hilarious #randomthoughts, Chips Ahoy. You’re a cookie brand, not Jack Handey.

Did you happen to have this haystack with the Honda grille emblem image lying around and you just figured you’d make it work in a tweet somehow, or did you come up with the copy first and then make the art? Either way, no.
More in Marketing
Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web
The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.
OpenAI turns on cost-per-action ads inside ChatGPT
Cost-per-action (CPA) is the first real sign that the platform is now embracing performance advertising.
Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value
An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.
