Tweeting Bad: No, Not That, Pepto

Join the conversation! Today, we’re talking about diarrhea. Hello? Anyone there?

Check out this week’s batch of forced, nonsensical brand tweets from brands like Skittles, Honda and others.

Pepto-Bismal

peptotweet2

For some, the grammatical atrocity trumps the diarrhea-engagement ploy. You weren’t kidding about “awkward,” Pepto. The best reply came courtesy of @jbrons: “Log out forever.”

Skittles
Screen Shot 2013-10-26 at 10.07.36 AM
Going to defer to @ahumblemoose on this one: “Um, that’s not the song, bro.” Nor is it, um, funny.

Applebee’s

Screen Shot 2013-10-26 at 10.27.58 AM

What exactly was the thinking was behind this tweet — how long did it take  to come up with the strategy and the copy for this one?  We’re not sure who is worse: Applebee’s or the 65 people who favorited it.

Burger King

Screen Shot 2013-10-26 at 10.14.41 AM

It’s always perturbing when a huge brand uses the first person in a tweet. And it’s always unfortunate when companies make feeble jokes about their own products. So good work BK, you killed two birds with one stone.

Chips Ahoy

Screen Shot 2013-10-26 at 10.37.54 AM

Please don’t share your hilarious #randomthoughts, Chips Ahoy. You’re a cookie brand, not Jack Handey.

Honda

Screen Shot 2013-10-26 at 11.02.53 AM

Did you happen to have this haystack with the Honda grille emblem image lying around and you just figured you’d make it work in a tweet somehow, or did you come up with the copy first and then make the art? Either way, no.

https://digiday.com/?p=53710

More in Marketing

Ahead of its January launch, brands line up to get involved with new ESPN golf league TGL

The organizers behind futuristic golf tournament Tomorrow’s Golf League (TGL) believe they can reach a generation of golfers that don’t play, or watch, the sport in the same way their predecessors did.

Buoyed by Roblox’s rise, agency holdcos express confidence in gaming for 2025

Across the board, representatives of the holdcos and the agencies that comprise them said that their gaming business had grown over the past year, both through interest from new clients and via increased spend in the space on the part of pre-existing clients. 

Creator agencies have embraced AI, but is the tech changing marketers’ minds?

Leading influencer shops believe AI is key for clients to scale creator campaigns. Clients aren’t sure.