
This week’s Throwback Thursday features how coffee has been sold to you across decades, from Folgers to Sanka and Yuban. Let’s say a lot of the approaches taken wouldn’t fly today.
Many of these commercials weren’t just hot and strong on the caffeine, but on sexism too. Many flustered housewives of the 1960s and ’70s were apparently relying heavily on their coffees to perk up their domestic bliss — or that’s what the coffee brands wanted them to think.
More in Marketing

Zero-click search is changing how small brands show up online — and spend
July 11, 2025
To appease the AI powers that be, brands are prioritizing things like blogs, brand content and landing pages.

More creators, less money: Creator economy expansion leaves mid-tier creators behind
July 11, 2025
As brands get pickier and budgets tighten, mid-tier creators are finding fewer deals in the booming influencer economy.

‘Still not a top tier ad platform’: Advertisers on Linda Yaccarino’s departure as CEO of X
July 10, 2025
Linda Yaccarino — the CEO who was never really in charge.