Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
This week’s Throwback Thursday features how coffee has been sold to you across decades, from Folgers to Sanka and Yuban. Let’s say a lot of the approaches taken wouldn’t fly today.
Many of these commercials weren’t just hot and strong on the caffeine, but on sexism too. Many flustered housewives of the 1960s and ’70s were apparently relying heavily on their coffees to perk up their domestic bliss — or that’s what the coffee brands wanted them to think.
More in Marketing
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsors
The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to establish a commercial foothold.
Future of Marketing Briefing: Why top creators are taking fewer brand deals
The biggest creators are cutting their brand rosters and asking more of the partners they keep.
‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the past
Revlon named musician and actress Teyana Taylor and country music star Megan Moroney as the faces of its “Revlon Be Unforgettable” campaign.