Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
This week’s Throwback Thursday features how coffee has been sold to you across decades, from Folgers to Sanka and Yuban. Let’s say a lot of the approaches taken wouldn’t fly today.
Many of these commercials weren’t just hot and strong on the caffeine, but on sexism too. Many flustered housewives of the 1960s and ’70s were apparently relying heavily on their coffees to perk up their domestic bliss — or that’s what the coffee brands wanted them to think.
More in Marketing
Digiday+ Research: Brand marketing will be the priority in 2026, after revenues fell short of expectations
Revenues fell short of marketers’ expectations in 2025. But they’ll be working with bigger budgets in 2026, and focusing on brand marketing.
ChatGPT enters the ad game. Now what?
OpenAI has begun testing ads in ChatGPT through premium brand partnerships, signaling a new phase in its monetization strategy.
Ad Tech Briefing: A mid-term report card
Despite earnings increases, stock prices are down demonstrating how the public markets are a cruel place.