This week’s Throwback Thursday features how coffee has been sold to you across decades, from Folgers to Sanka and Yuban. Let’s say a lot of the approaches taken wouldn’t fly today.
Many of these commercials weren’t just hot and strong on the caffeine, but on sexism too. Many flustered housewives of the 1960s and ’70s were apparently relying heavily on their coffees to perk up their domestic bliss — or that’s what the coffee brands wanted them to think.
More in Marketing
‘We believe in America’: Nike global vp of soccer Camilo Andrade on the brand’s World Cup strategy
June 17, 2026
Under the leadership of new CEO Elliott Hill, Nike has been enacting a new strategy called the “Sport Offense.”
OpenAI moves to automate ad creative
June 17, 2026
OpenAI wants to automate the last thing advertisers still do themselves.
‘Don’t walk past the Gutter Bar’: The unofficial Cannes Lions survival guide, written in hindsight
June 17, 2026
What happens on the Croisette apparently happens to everyone.