
This week’s Throwback Thursday takes us back to a time when Madison Avenue minted money glamorizing cigarettes, blowing smoke in the face of mounting medical research and targeting kids. Oh, there’s no shortage of sexism, either.
What a time to be alive: Fred Flintstone and Barney Rubble could share a Winston with your kids, and Lucille Ball told women that Phillip Morris cigarettes will make their husbands happy. York cigarettes apparently gave you mad flirting game, and collecting Raleigh cigarette coupons could get you a watch — and a transistor radio for your son. Three out of four doctors agree, nothing beats a smoke in your downtime — and women’s lib means ladies get their very own brand. So, smoke ’em if you got ’em.
More in Marketing

Cannes Briefing: Optimism in the margins
After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, AI buzz alongside quiet budget cuts — the industry seemed to settle on an unexpected but familiar note: optimism.

Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix
Brands like Arla and Sprite are investing in dynamic digital out-of-home work, due to its efficiency and proximity to purchase.

Digiday Podcast at Cannes: AI hype, data overload and other takeaways from Cannes Lions 2025
Marketers came to Cannes this year looking for answers. Here are three takeaways from PMG’s head of integrated media.