Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
‘There’s already saturation’: Where does top model Gigi Hadid go from here?
Gigi Hadid is the model of the moment, literally. The 21-year-old was named the British Fashion Awards’ international model of the year on Monday and was chosen as Model.com’s top model last year. Hadid has graced the covers of 11 international Vogue issues (two were Teen Vogue), as well as Elle, Vanity Fair and W Magazine. In addition, she has collaborated with Tommy Hilfiger on a clothing line, partnered with Stuart Weitzman on a line of boots and fronted campaigns for Tom Ford, Maybelline and Versace, among others. And that’s not to mention the multiple top designer runways she’s walked. Oh, and she hosted this year’s American Music Awards.
Hadid seems to be ever-present in the spotlight thanks to social media, which has acted as a catalyst to building her personal brand. Please visit Glossy.co for the full story.
More in Marketing
Thrive Market’s Amina Pasha believes brands that focus on trust will win in an AI-first world
Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.
With AI backlash building, marketers reconsider their approach
With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.