In the digital media world, there are metrics for everything. Everyone is always measuring something and showing off the numbers, whether it’s clicks, pageviews, followers or likes.
Philip Westman, a creative at BBH Los Angeles, and Marcus Sjögren, a copywriter at Spenat in Sweden, took it upon themselves to come up with a new metric with their new side project. ScrollKeeper is a Chrome app that lets you measure how far you’ve scrolled on the Web, or as they put it “how far you walk on the roads of the Internet.”
“There are numbers and stats for everything, but when it comes to scrolling – something we do all day everyday – we didn’t have a clue,” said Westman.
Westman and Sjögren, who are friends from ad school in Sweden, came up with the idea for ScrollKeeper and asked their friend Martin Pagh Ludvigsen, interactive director at Acne Production in LA, to build it. All you have to do is install the ScrollKeeper Chrome extension and refresh your Chrome browser page and then start scrolling. ScrollKeeper immediately begins keeping track of your daily scrolling distance.
To keep you motivated, there are special scrolling landmarks that ScrollKeeper will alert you of. For example, when you’ve scrolled 112 kilometres, the app will inform you that the distance is equal to the longest solo swim ever. Also, according to Sjögren, they are planning on giving a prize to the first person who scrolls the distance to the moon.
“After seeing so many posts by friends bragging about their runs, we really needed to do something. So instead of going out running ourselves, we made this thing,” said Sjögren.
Think of it as your Nike Fuel Band for Web-browsing stamina and start being the annoying person who constantly tweets and posts on Facebook about their farthest scrolling distance.
Image via Shutterstock
Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels
Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results.
How EA plans to compete with Fortnite and Roblox in the metaverse
EA didn’t use the word “metaverse” a single time during its Q3 2023 earnings call — but the game developer has clearly taken note of the revenue-generating potential of virtual platforms powered by user-generated content, or UGC.
‘A shift in the marketplace’: Media agencies’ influence over programmatic is growing
The big media agencies are asking ad tech vendors to create tools they can use themselves to separate the wheat from the chaff in the open auction.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
In the platforms’ arms race for creators, YouTube Shorts splashes the cash
The platform has lowered the eligibility threshold to earn from its Partner Program, meaning more creators can take advantage of its Shorts rev share deal
Snapchat’s pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove it
While it may be too soon to count out Snapchat's ads business entirely, rewiring it into something more appealing to advertisers won't be easy — especially when so many marketers aren't advertising much there in the first place.