In the digital media world, there are metrics for everything. Everyone is always measuring something and showing off the numbers, whether it’s clicks, pageviews, followers or likes.
Philip Westman, a creative at BBH Los Angeles, and Marcus Sjögren, a copywriter at Spenat in Sweden, took it upon themselves to come up with a new metric with their new side project. ScrollKeeper is a Chrome app that lets you measure how far you’ve scrolled on the Web, or as they put it “how far you walk on the roads of the Internet.”
“There are numbers and stats for everything, but when it comes to scrolling – something we do all day everyday – we didn’t have a clue,” said Westman.
Westman and Sjögren, who are friends from ad school in Sweden, came up with the idea for ScrollKeeper and asked their friend Martin Pagh Ludvigsen, interactive director at Acne Production in LA, to build it. All you have to do is install the ScrollKeeper Chrome extension and refresh your Chrome browser page and then start scrolling. ScrollKeeper immediately begins keeping track of your daily scrolling distance.
To keep you motivated, there are special scrolling landmarks that ScrollKeeper will alert you of. For example, when you’ve scrolled 112 kilometres, the app will inform you that the distance is equal to the longest solo swim ever. Also, according to Sjögren, they are planning on giving a prize to the first person who scrolls the distance to the moon.
“After seeing so many posts by friends bragging about their runs, we really needed to do something. So instead of going out running ourselves, we made this thing,” said Sjögren.
Think of it as your Nike Fuel Band for Web-browsing stamina and start being the annoying person who constantly tweets and posts on Facebook about their farthest scrolling distance.
Image via Shutterstock
More in Marketing
Why angel investor Matthew Ball still believes in the metaverse
Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book.
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s.
‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.