Yesterday we wrote about how PBS just put out a video of Mr. Rogers auto-tuned as a way to make the beloved TV figure relevant and entertaining once again to those who may have forgotten about him and to a new generation of young people who didn’t grow up with him.
Now it looks like the New York Times wants be part of the club too. In what looks like an effort to be up-to-date with Web culture and viral content, the news giant partnered with band and viral video makers The Gregory Brothers (the creators of the Web series “Auto-Tune The News”) to make an auto-tuned version of the final presidential debate. The Gregory Brothers wrote about the video on the New York Times Opinion Page blog.
It’s a fun way for the New York Times to reach a new audience that simply does not read newspapers. After all, the Gray Lady has already gotten into animated GIFs. Watch the video below.
More in Marketing
‘The future is going to be in real life”: IRL events are becoming the new proof point for creator marketing
Plenty of creators are making the same bet, and until recently most of them were the biggest names in the business.
‘We’re all going to live with uncertainty forever’: Advertising Week New York opens amid industry rebuild
Why this year’s Advertising Week New York feels different (yes, we know we say that every year).
Marketing’s upper middle embraces AI creative production
Scaled AI creative production is becoming ordinary among CMOS outside the billion dollar club.