for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Yesterday we wrote about how PBS just put out a video of Mr. Rogers auto-tuned as a way to make the beloved TV figure relevant and entertaining once again to those who may have forgotten about him and to a new generation of young people who didn’t grow up with him.
Now it looks like the New York Times wants be part of the club too. In what looks like an effort to be up-to-date with Web culture and viral content, the news giant partnered with band and viral video makers The Gregory Brothers (the creators of the Web series “Auto-Tune The News”) to make an auto-tuned version of the final presidential debate. The Gregory Brothers wrote about the video on the New York Times Opinion Page blog.
It’s a fun way for the New York Times to reach a new audience that simply does not read newspapers. After all, the Gray Lady has already gotten into animated GIFs. Watch the video below.
More in Marketing
Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt
The pause signals Amazon is at least temporarily backing off a policy that had sparked coordinated pushback from its seller community.
OpenAI builds tool to track whether ChatGPT ads convert
The AI platform is selectively enabling its pixel for some advertisers in the pilot as it continues to test and iterate its capability.
Agencies compete for SEO talent as client demand for zero-click expertise surges
Media agencies across the industry are hoping to attract top organic search execs given how hot AI search is at the moment.