Does a fast-food chain need to be asking about your favorite Halloween costumes? Probably not. But that didn’t stop Panera from weighing in.
Our last batch of bad brand tweets included corny word scrambles and hashtag hijacking. This week’s tweets are just as bad. From fill-in-the-blank questions to random personal queries, check out the latest in brands tweeting bad.
Begging for a retweet and using multiple bad puns? Go to Twitter jail, BK, and do not collect $200.
What does that even mean? We get you are trying to be out there and random and funny, but come on.
Gee, thanks sandwich chain for asking this thoughtful question about a trending topic — we see what you are doing there. What’s your next question? What kind of #breadfully #spooky Panera sandwich I’m going to serve at my #Halloween party?
The laziest move in the book: a fill-in-the-blank! Twitter is not a place to post kindergarten worksheets, Oral B. At the very least, you could have tweeted something about brushing after indulging in Halloween candy. (Please don’t take that idea.)
Glad you asked, Red Bull. Here’s ours: Researchers from Johns Hopkins University believe that energy drinks like Red Bull can lead to “caffeine intoxication” – and should therefore carry warning labels.
With TikTok star Keith Lee, Pepsi hopes to draw Gen Z to Black-owned restaurants
Pepsi is teaming up with TikTok food reviewer Keith Lee to promote the best Black-owned restaurants with a focus on Gen Z.
Digiday+ Research Briefing: CMO Strategies — How marketers’ social platform budgets stack up
In this week's Digiday+ Research Briefing, we share focal points from Digiday's recently released reports on how marketers’ social platform budgets stack up, and how agencies are feeling less pessimistic about the death of the third-party cookie.
Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?
With more competitors and less solutions, advertisers sound off on Meta's social ad dominance.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
‘A gold rush moment’: Apple’s Vision Pro revives marketers’ AR ambitions
It adds a whole new meaning to the term “second screen."
CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok
Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. First up: social media usage and budgets.