Tweeting Bad: Latest in Brands Doing Twitter Wrong

Does a fast-food chain need to be asking about your favorite Halloween costumes? Probably not. But that didn’t stop Panera from weighing in.

Our last batch of bad brand tweets included corny word scrambles and hashtag hijacking. This week’s tweets are just as bad. From fill-in-the-blank questions to random personal queries, check out the latest in brands tweeting bad.

 

Burger King

Screen Shot 2013-10-18 at 4.34.54 PM

Begging for a retweet and using multiple bad puns? Go to Twitter jail, BK, and do not collect $200.

 

Skittles

Screen Shot 2013-10-18 at 4.40.05 PM

What does that even mean? We get you are trying to be out there and random and funny, but come on.

 

Panera Bread

Screen Shot 2013-10-18 at 4.44.33 PM

Gee, thanks sandwich chain for asking this thoughtful question about a trending topic — we see what you are doing there. What’s your next question? What kind of #breadfully #spooky Panera sandwich I’m going to serve at my #Halloween party?

 

Oral B

Screen Shot 2013-10-18 at 4.54.21 PM

The laziest move in the book: a fill-in-the-blank! Twitter is not a place to post kindergarten worksheets, Oral B. At the very least, you could have tweeted something about brushing after indulging in Halloween candy. (Please don’t take that idea.)

 

Red Bull

Screen Shot 2013-10-18 at 4.58.36 PM

Glad you asked, Red Bull. Here’s ours: Researchers from Johns Hopkins University believe that energy drinks like Red Bull can lead to “caffeine intoxication” – and should therefore carry warning labels.

https://digiday.com/?p=53099

More in Marketing

WTF is the CMA — the Competition and Markets Authority

Why does the CMA’s opinion on Google’s Privacy Sandbox matter so much? Stick around to uncover why.

Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades

While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with. 

Temu’s ad blitz exposes DTC turmoil: decoding the turbulent terrain

DTC marketers are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars.