Tweeting Bad: Latest in Brands Doing Twitter Wrong

Does a fast-food chain need to be asking about your favorite Halloween costumes? Probably not. But that didn’t stop Panera from weighing in.

Our last batch of bad brand tweets included corny word scrambles and hashtag hijacking. This week’s tweets are just as bad. From fill-in-the-blank questions to random personal queries, check out the latest in brands tweeting bad.

 

Burger King

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Begging for a retweet and using multiple bad puns? Go to Twitter jail, BK, and do not collect $200.

 

Skittles

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What does that even mean? We get you are trying to be out there and random and funny, but come on.

 

Panera Bread

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Gee, thanks sandwich chain for asking this thoughtful question about a trending topic — we see what you are doing there. What’s your next question? What kind of #breadfully #spooky Panera sandwich I’m going to serve at my #Halloween party?

 

Oral B

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The laziest move in the book: a fill-in-the-blank! Twitter is not a place to post kindergarten worksheets, Oral B. At the very least, you could have tweeted something about brushing after indulging in Halloween candy. (Please don’t take that idea.)

 

Red Bull

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Glad you asked, Red Bull. Here’s ours: Researchers from Johns Hopkins University believe that energy drinks like Red Bull can lead to “caffeine intoxication” – and should therefore carry warning labels.

https://digiday.com/?p=53099

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