Lock in a year of Digiday+ for 35% less. Ends June 5.
Does a fast-food chain need to be asking about your favorite Halloween costumes? Probably not. But that didn’t stop Panera from weighing in.
Our last batch of bad brand tweets included corny word scrambles and hashtag hijacking. This week’s tweets are just as bad. From fill-in-the-blank questions to random personal queries, check out the latest in brands tweeting bad.
Begging for a retweet and using multiple bad puns? Go to Twitter jail, BK, and do not collect $200.
What does that even mean? We get you are trying to be out there and random and funny, but come on.
Gee, thanks sandwich chain for asking this thoughtful question about a trending topic — we see what you are doing there. What’s your next question? What kind of #breadfully #spooky Panera sandwich I’m going to serve at my #Halloween party?
The laziest move in the book: a fill-in-the-blank! Twitter is not a place to post kindergarten worksheets, Oral B. At the very least, you could have tweeted something about brushing after indulging in Halloween candy. (Please don’t take that idea.)
Glad you asked, Red Bull. Here’s ours: Researchers from Johns Hopkins University believe that energy drinks like Red Bull can lead to “caffeine intoxication” – and should therefore carry warning labels.
More in Marketing
Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web
The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.
OpenAI turns on cost-per-action ads inside ChatGPT
Cost-per-action (CPA) is the first real sign that the platform is now embracing performance advertising.
Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value
An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.