The Latest Horrible Brand Tweets

Brands are constantly trying to figure out creative ways to cut through the social noise. Look no further than Chipotle. The burrito chain lamely staged a Twitter hack this week, making it just the latest brand to add more noise than heat to the social space.

We at Digiday have taken it upon ourselves to monitor brand tweets so you don’t have to, chronicling an array of embarrassing social media tactics in the process. Here are the latest.

Skittles
It’s always weird when a brand that doesn’t have a single individual associated with it tweets in the first person. The worse crime here, however, is a woefully failed attempt at humor.

Mr. Clean
Have you been huffing your own product, Mr. Clean? What does this have to do with cleanliness – and which weirdo fans are bringing you free lunch anyway?

Starburst
Give us tickets to the “juicy all-star” game and then maybe we’ll suspend judgment on this non-sequitur. (Real talk, though: what constitutes a juicy home run? Asking for a friend.)

KFC
God I hope not.


Wheat Thins
Honestly dudes, we choose Triscuits.

https://digiday.com/?p=44628

More in Marketing

Ad tech’s multi million-dollar quandary: Balancing budgets amid Google’s Sandbox uncertainty

With companies diverting resources to adapt to the sandbox, there’s less room for innovation within their own technologies.

Digiday+ Research deep dive: Brands are still on Facebook, but they’re spending a lot more on Instagram

Between Meta’s two platforms, Instagram is the clear winner when it comes to marketing spend — and that’s because it drives conversions and branding in a big way.

‘It’s going to make our jobs harder’: Effects of Google’s third-party cookie fallout compound for marketers

As the fallout from Google continues, agency executives expect to see compounding effects on trends like the rise of retail media, streaming and audio ad spend, and the role of display ads.