Brands are constantly trying to figure out creative ways to cut through the social noise. Look no further than Chipotle. The burrito chain lamely staged a Twitter hack this week, making it just the latest brand to add more noise than heat to the social space.
It’s always weird when a brand that doesn’t have a single individual associated with it tweets in the first person. The worse crime here, however, is a woefully failed attempt at humor.
Wow, guys, it’s hot. I’m road-tripping to the North Pole on my 52-seat-scooter. Who’s in?
— Skittles (@Skittles) July 25, 2013
Have you been huffing your own product, Mr. Clean? What does this have to do with cleanliness – and which weirdo fans are bringing you free lunch anyway?
They say there’s no such thing as a free lunch, but when people bring me sandwiches I didn’t pay for, it’s close enough.
— Mr. Clean (@RealMrClean) July 24, 2013
Give us tickets to the “juicy all-star” game and then maybe we’ll suspend judgment on this non-sequitur. (Real talk, though: what constitutes a juicy home run? Asking for a friend.)
In the juicy all-star game, Starburst Originals always have a spot in the line up.
— Starburst (@Starburst) July 16, 2013
God I hope not.
True or False: “The Colonel understands me.”
— KFC Colonel (@kfc_colonel) July 22, 2013
Honestly dudes, we choose Triscuits.
If people had to decide between Wheat Thins or a Zebra, most would go Zebra but then trade it for a ton of Wheat Thins. #MustHaveWheatThins
— Wheat Thins (@WheatThins) June 19, 2013
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