![](https://digiday.com/wp-content/uploads/sites/3/2013/03/agenciessxsw.jpg?w=1000&h=579&crop=1)
Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
SXSW is known for many things. A big one is the eye-popping marketing initiatives.
A big difference this year from years past is the dearth of startups doing splash (and expensive) initiatives. The reason is simple: Some of the world’s biggest brands now come here. Their budgets overwhelm startups. After all, how can a startup compete with American Express, which brought Jay-Z to do a full concert last year?
“You need a ton of money,” said a marketing provider. “You have to impress everyone like nobody’s business.”
With that in mind, we ran the numbers for some popular efforts.
Branded food truck: $2,000 per day, five days = $10,000. But the costs are just getting started. Add in signage, permits, food and labor: $60,000.
Rebranded restaurant: Some heavy hitters will take over entire restaurants for the week. There was a CNN Grill last year, for instance. This is not a cheap option. It will likely run you about $750,000.
Big party: Let’s say you want to throw a bash for 500 people. That will run you $40,000. But you’ll need to get people to come. That means a hot band or a DJ like Girl Talk. You could be looking at another $100,000.
Branded Pedicabs: Getting around town is a mess. Pedicabs do a brisk business. This is going to be more expensive than you think. Our source pegs the cost reaching $175,000.
Hotel door hangers: $700 -$3,700 depending on hotel.
SXSW beverage napkins: $5,200 for 4,000
Hotel shuttles: $25,000
Street team: Walking around Austin during SXSW is walking a gauntlet of aggressive street marketing. You’d think this wouldn’t cost much. Ah, but it does. You’ll need captains, t-shirts and other material. Over the course of a week, the bills add up. Expect to spend $75,000 for a team of 10 to blanket the area.
Jay-Z concert: “He doesn’t walk in the door for less than $2 million,” our source said.
More in Marketing
![](https://digiday.com/wp-content/uploads/sites/3/2022/12/diverse-crowd.jpg?w=439&h=277&crop=1)
Hyve Group buys the Possible conference, and will add a meeting element to it in the future
Hyve Group, which owns such events as ShopTalk and FinTech Meetup, has agreed to purchase Beyond Ordinary Events, the organizing body behind Possible.
![](https://digiday.com/wp-content/uploads/sites/3/2024/05/tiktok-stage-digiday.gif?w=439&h=277&crop=1)
Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’
The video platform is a crucial part of paid social plans this summer, say advertisers and agency execs.
![](https://digiday.com/wp-content/uploads/sites/3/2024/07/trump-harris-digiday.gif?w=439&h=277&crop=1)
Where Kamala Harris and Donald Trump stand on big tech issues
The next U.S. president is going to have a tough job of reining in social media companies’ dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and innovation.