Nine passes left to attend the Digiday Publishing Summit
The definitive guide to what’s in and out (so far) in Trump’s second presidential term

President Donald Trump’s second presidential term — from the TikTok back-and-forth, to the placement of Big Tech execs both at his inauguration and in the Oval Office — has already been notable. Here’s where the ad industry stands with all of this (so far).

In
Big Tech engineering free speech with government support
Out
Big Tech defending free speech amid government pressure
In
FTC going after Big Tech’s censorship cartel
Out
FTC going after Big Tech’s surveillance capitalism
In
Tech oligarchy
Out
Media oligarchy
In
Media accommodating President Trump
Out
Media resisting President Trump

In
President Trump saving TikTok
Out
President Biden not saving TikTok
In
Trump 2.0: grabbing TikTok from ByteDance and giving it to Larry Ellison or Elon Musk
Out
Trump 1.0: grabbing TikTok from ByteDance and giving it to Larry Ellison or Walmart
In
Platforming President Trump
Out
De-platforming President Trump
In
Advertisers returning to X
Out
Advertisers leaving X

In
Community Notes
Out
Professional fact checkers
In
Brand advocates of divisive platforms
Out
Brand boycotts of divisive platforms
In
Manosphere
Out
Black Twitter

In
CMOs as pawns
Out
CMOs as politicians
In
DEI FTL
Out
DEI FTW
In
Advertisers chasing conservative values
Out
Advertisers chasing profit through purpose
In
Chief business officers
Out
Chief diversity officers

In
Boom times for M&A
Out
Tricky times for M&A
In
Meme coins
Out
Meme stock
More in Marketing

Why Ace Hardware believes its RMN can be a late-stage competitor — without ‘homegrowing anything’
Ace Hardware is the latest to chase retail media dollars with the launch of RedVest Media, betting that its hyper-local footprint can carve out a slice of the ad pie—even as a latecomer.

The Trade Desk’s redefinition of supply paths ripples across ad tech
In ad tech, labels aren’t just cosmetic. They define how the market sees itself.

Is AI undermining agencies’ client relationships or reinforcing agencies’ roles?
This week’s Digiday Podcast features a discussion with Digiday editors Seb Joseph and Michael Bürgi about how generative AI technologies could spur agencies to lose client relationships or push brands to rely on agencies even more for AI access.