The definitive Digiday guide to what’s in and what’s out at SXSW 2016
Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
Damn, Daniel, back at it again in Austin. It’s that time of year: The pilgrimage to SXSW has begun. The interactive portion of the nine-day affair kicks off in earnest today. Brands, agencies, marketers, thinkfluencers, intrapraneuers, wannabes, used-t0-bes, the President of the United States and Grumpy Cat are all gathering to sing hosannahs to the power of tech — and complain about everything else.
How to make sense of it all? For starters don’t, like, go to any panels or anything (except for the one we’re on). As a service to readers, Digiday has tapped the technorati hive mind to plot out the essential field guide to what’s hip right now…and what you won’t want to be caught dead doing. (Which reminds us, hit us up on Meerkat.) Drawing on input from agency execs, creatives, public relations mavens, journalists and our own experience, we bring you the definitive list of what’s in and what’s out for SXSW. So grab a grain of salt and have a look.
More in Marketing
Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency
CMOs and agency execs say brands need to listen to voter feedback to understand if they know what resonates with consumers.
AppLovin stands out in the latest round of quarterly earnings calls
Oracle’s exit from the ad business proves a boon for some as ad tech’s leading publicly listed companies continue to post gains (even if modest) as pundits moot consolidation.
As programmatic rises on Roblox, in-game studios are feeling the competition
Roblox’s programmatic video ad business, which launched in May of this year, represents a much more direct advertising revenue stream for the company, so it’s no surprise that Roblox has encouraged marketers to explore the opportunity over the past year.