With each year that goes by, it seems SXSW gets just a little more corporate. All the more to rally against! Here are four things people are protesting in Bat City this year.
Brands not paying bands to play at events
McDonald’s felt the heat of the fryer when it asked a musical duo, Ex Cop, to play at its event in Austin for exposure (i.e., “unpaid”). Ex Cop fought back with a Facebook post about the offer: “It is a horrifying and gross reality when one sees the true nature of corporations and their pathetic attempts to achieve relevance with millennials,” the duo wrote.
McDonald’s backtracked a few days later, saying they would pay performers after all. But there’s plenty of strong pro-musician sentiment.
— Amy Conley (@amidee01) March 6, 2015
A group of University of Texas at Austin students, killing time before Spring Break apparently, staged a protest outside the Convention Center Saturday against artificial intelligence.
“Brand Israel” events
SXSW is hosting a series of sessions this year from Israel, such as “Israel: Small country, Big ideas,” and some activists contend that this is an implicit endorsement of Israeli actions in Gaza.
— Michael Paul (@mpaul_photos) March 14, 2015
An activist group called “Blood Stained Men and Their Friends” launched an anti-circumcision protest at SXSW Saturday, rallying against what they’re calling “forced infant circumcision.”
Brands extend inclusive marketing efforts beyond Black History Month
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Snapchat’s pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove it
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Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures
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Why acquisitions could be the inevitable future for embattled in-game ad companies
As game developers and big tech companies alike realize the revenue-generating power of mobile gaming, they have engaged in a flurry of merger and acquisition activity.
Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning
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