Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
With each year that goes by, it seems SXSW gets just a little more corporate. All the more to rally against! Here are four things people are protesting in Bat City this year.
Brands not paying bands to play at events
McDonald’s felt the heat of the fryer when it asked a musical duo, Ex Cop, to play at its event in Austin for exposure (i.e., “unpaid”). Ex Cop fought back with a Facebook post about the offer: “It is a horrifying and gross reality when one sees the true nature of corporations and their pathetic attempts to achieve relevance with millennials,” the duo wrote.
McDonald’s backtracked a few days later, saying they would pay performers after all. But there’s plenty of strong pro-musician sentiment.
Compensate Musicians Fairly #FairPay4Music https://t.co/vzj3DX4wbq via @wordpressdotcom Really, @mcdonalds, you can’t afford a couple bucks?
— Amy Conley (@amidee01) March 6, 2015
Robots
A group of University of Texas at Austin students, killing time before Spring Break apparently, staged a protest outside the Convention Center Saturday against artificial intelligence.
Humans are the future. Interesting protest going on outside the convention centre at #sxsw. #AI pic.twitter.com/aDHIe0t272 — Rachel Arthur (@rachel_arthur) March 14, 2015
“Brand Israel” events
SXSW is hosting a series of sessions this year from Israel, such as “Israel: Small country, Big ideas,” and some activists contend that this is an implicit endorsement of Israeli actions in Gaza.
We are protesting at #SXSW2015 @US_Campaign @jvplive #jvp2015 #NoHipsterApartheid pic.twitter.com/H32mhBLF5X
— Michael Paul (@mpaul_photos) March 14, 2015
Circumcision
An activist group called “Blood Stained Men and Their Friends” launched an anti-circumcision protest at SXSW Saturday, rallying against what they’re calling “forced infant circumcision.”
@frescolicense protest I came across at #sxsw pic.twitter.com/YpSWvIArNL — Ana Maria Defillo (@adefillo) March 14, 2015
More in Marketing
Heineken uses hard numbers to foster better representation in social media ads
Heineken is digging into research looking at how ads featuring people with different skin tones perform across social media platforms.
As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll
Barely two weeks into the role, Briana Severson is already navigating a marketing minefield, where the old playbook is fading fast and the new one is still being written.
The case for and against… agencies making transparency their selling point
Building in public might confer tech credibility on ad agencies, but not everybody wants to know how the sausage gets made.