Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
With each year that goes by, it seems SXSW gets just a little more corporate. All the more to rally against! Here are four things people are protesting in Bat City this year.
Brands not paying bands to play at events
McDonald’s felt the heat of the fryer when it asked a musical duo, Ex Cop, to play at its event in Austin for exposure (i.e., “unpaid”). Ex Cop fought back with a Facebook post about the offer: “It is a horrifying and gross reality when one sees the true nature of corporations and their pathetic attempts to achieve relevance with millennials,” the duo wrote.
McDonald’s backtracked a few days later, saying they would pay performers after all. But there’s plenty of strong pro-musician sentiment.
Compensate Musicians Fairly #FairPay4Music https://t.co/vzj3DX4wbq via @wordpressdotcom Really, @mcdonalds, you can’t afford a couple bucks?
— Amy Conley (@amidee01) March 6, 2015
Robots
A group of University of Texas at Austin students, killing time before Spring Break apparently, staged a protest outside the Convention Center Saturday against artificial intelligence.
Humans are the future. Interesting protest going on outside the convention centre at #sxsw. #AI pic.twitter.com/aDHIe0t272 — Rachel Arthur (@rachel_arthur) March 14, 2015
“Brand Israel” events
SXSW is hosting a series of sessions this year from Israel, such as “Israel: Small country, Big ideas,” and some activists contend that this is an implicit endorsement of Israeli actions in Gaza.
We are protesting at #SXSW2015 @US_Campaign @jvplive #jvp2015 #NoHipsterApartheid pic.twitter.com/H32mhBLF5X
— Michael Paul (@mpaul_photos) March 14, 2015
Circumcision
An activist group called “Blood Stained Men and Their Friends” launched an anti-circumcision protest at SXSW Saturday, rallying against what they’re calling “forced infant circumcision.”
@frescolicense protest I came across at #sxsw pic.twitter.com/YpSWvIArNL — Ana Maria Defillo (@adefillo) March 14, 2015
More in Marketing
Digiday+ Research: Marketers’ AI use rises, but tech skills stall
Marketers’ adoption of AI technology has risen significantly in recent years, but training employees on using these tools lags behind overall adoption.
Possible expands to Lisbon in 2027, keeping its focus on marketing, tech, culture and creativity
Digiday caught up with Carolina Cespedes of GoGo Squeez, Remy Stiles of agency Kepler and Oz Etzioni of Clinch, as well as Possible’s co-founder and owner.
How Ace Hardware built its employee AI assistant
Ace Hardware executives took a careful approach in designing and implementing its new AI assistant to work throughout the chain.