Subway enrages Twitter after it hikes the footlong’s price to $6

Nothing angers people more than a $1 increase on an already cheap sandwich.

Subway is learning this the hard way after the chain announced that it’s rising the price of its footlong from $5 to $6, meaning that it’s “five dollar footlong” earworm of a jingle is history.

It’s the first price increase for the sandwich since Subway rolled out the deal in 2007, the company said in a statement, adding that its costs have “gone up greatly and inflation has eroded the value of everyone’s dollar.”

Subway revealed the news in a series of peppy GIFs on Twitter in a puzzling attempt to get people excited to pay another dollar:

The Internet, a place that always takes frivolous fast food news well, took the perfectly reasonable price increase in stride. Just kidding! People lost their dang minds:

Just another day on the Internet.

https://digiday.com/?p=160050

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