Nothing angers people more than a $1 increase on an already cheap sandwich.
Subway is learning this the hard way after the chain announced that it’s rising the price of its footlong from $5 to $6, meaning that it’s “five dollar footlong” earworm of a jingle is history.
It’s the first price increase for the sandwich since Subway rolled out the deal in 2007, the company said in a statement, adding that its costs have “gone up greatly and inflation has eroded the value of everyone’s dollar.”
Subway revealed the news in a series of peppy GIFs on Twitter in a puzzling attempt to get people excited to pay another dollar:
We interrupt your newsfeed with an important update: starting tomorrow, ALL of our classic footlongs are $6 each! pic.twitter.com/ZgPSBy23WI
— SUBWAY® (@SUBWAY) February 3, 2016
The Internet, a place that always takes frivolous fast food news well, took the perfectly reasonable price increase in stride. Just kidding! People lost their dang minds:
— A♭ (@AlexDonAudio) February 4, 2016
Subway used to have 5 dollar footlongs all year round and now it’s a “deal” to get them for 6 bucks. Wtf
— Michael Gossler (@MichaelGossler) February 2, 2016
@SUBWAY the fuck happend to $5 footlongs? first you try to fuck us with $6 6 inch and now this shit? fuck you subway!
— xXWilderGamerXx (@xXWilderGamerXx) February 2, 2016
— Jeremiah Linson (@JeremiahLinson) February 3, 2016
Just another day on the Internet.
Productivity app Notion goes global with OOH efforts
As productivity app Notion expands its business, it is ramping up global OOH efforts to get in front of shoppers across the world.
Member ExclusiveDigiday+ Research: Facebook, Instagram, YouTube valued by brands and agencies, but ad spend lags — especially on TikTok
Brands and agencies are in alignment in terms of how confident they are that social media drives marketing success, but a significant gap exits between how they allocate marketing budgets on those platforms.
4A’s Marla Kaplowitz on 3 ways agencies can navigate the uncertain economy
The industry trade group is helping many agency members prepare their business for broader economic changes, from how to retain talent to honing their financial acumen.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
Member ExclusiveMarketing Briefing: Marketers, agencies report it’s ‘the perfect storm’ as new business pitches slow
The second and third quarters of this year were slower than usual for pitches, according to agency execs, who said there's a sense of pullback across the board from marketers this year.
After Kim Kardashian’s SEC settlement, influencers working with brands could face more scrutiny – and fines
On Monday, the SEC announced it had reached a $1 million settlement with Kardashian over her 2021 post promoting the crypto asset EthereumMAX.