Nothing angers people more than a $1 increase on an already cheap sandwich.
Subway is learning this the hard way after the chain announced that it’s rising the price of its footlong from $5 to $6, meaning that it’s “five dollar footlong” earworm of a jingle is history.
It’s the first price increase for the sandwich since Subway rolled out the deal in 2007, the company said in a statement, adding that its costs have “gone up greatly and inflation has eroded the value of everyone’s dollar.”
Subway revealed the news in a series of peppy GIFs on Twitter in a puzzling attempt to get people excited to pay another dollar:
We interrupt your newsfeed with an important update: starting tomorrow, ALL of our classic footlongs are $6 each! pic.twitter.com/ZgPSBy23WI
— SUBWAY® (@SUBWAY) February 3, 2016
Looks like we’re going to see $6 subs on the 4th, that’s ALL of our classic handcrafted footlongs for $6 each! pic.twitter.com/PN5TuwXGEb — SUBWAY® (@SUBWAY) February 2, 2016
The Internet, a place that always takes frivolous fast food news well, took the perfectly reasonable price increase in stride. Just kidding! People lost their dang minds:
FUCKING BULL SHIT RT @SUBWAY: BREAKING NEWS: Starting February 4th ALL of your favorite classic footlongs are $6. pic.twitter.com/XY6yeo4eHe
— A♭ (@AlexDonAudio) February 4, 2016
when you hear about Subway changing the $5 Footlong to a $6 Footlong pic.twitter.com/J0QGlHY74D — Subway WWExperience (@WWESubway) February 3, 2016
Subway used to have 5 dollar footlongs all year round and now it’s a “deal” to get them for 6 bucks. Wtf
— Michael Gossler (@MichaelGossler) February 2, 2016
@SUBWAY the fuck happend to $5 footlongs? first you try to fuck us with $6 6 inch and now this shit? fuck you subway!
— xXWilderGamerXx (@xXWilderGamerXx) February 2, 2016
@SUBWAY pic.twitter.com/r3BAm9e1lK
— Jeremiah Linson (@JeremiahLinson) February 3, 2016
Just another day on the Internet.
More in Marketing
Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative
While interest in AI-enabled media and creative effectiveness measurement is rising, 49% of senior marketers say they can’t back up their ad creative with hard data.
Nike versus Adidas: Who’s winning the World Cup’s brand head to head?
Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front.
Cannes Briefing: Creativity is moving beyond the agency model
For the first time, a growing number of CMOs are thinking about creative more broadly than creative agencies.