Subway had already been featuring tainted spokesman Jared Fogle in fewer ads

Turns out Subway’s television ad spend was already keeping a healthy distance from a suddenly-toxic Jared.

New data from, a company that tracks television ads as they air, found that Subway aired 40 different ads this year — but only three featured spokesman Jared Fogle.

The chain announced late Tuesday it would be “suspending” its relationship with Fogle, who was in the news yesterday after the FBI conducted a search of his Indianapolis home allegedly in connection with a child porn investigation.

Subway did, however, run a Jared ad last night — a spot about Jared’s “journey” from overweight to fit, which aired nationally at about 8 p.m. ET.

The brand has featured Fogle in less than 5 percent of all the ads it ran nationally so far this year. Only $15.7 million of its ad spend — out of almost $230 million — supported ads featuring Fogle. Fogle was one of the forces behind Subway’s fit and fresh image, say restaurant experts: In 2013, Fogle appeared in the company’s first Super Bowl since 2005, as the chain congratulated him on keeping the weight he lost off — with the help of the chain’s sandwiches.

He has been a spokesman for the sandwich chain for 15 years and lost over 300 pounds while in college on a Subway diet. But the fact that Subway seems to have already been backing away from using Fogle as a cornerstone of its marketing should help resolve some fresh questions about the brand’s investment in their tainted spokesman.

More in Marketing

WTF is the CMA — the Competition and Markets Authority

Why does the CMA’s opinion on Google’s Privacy Sandbox matter so much? Stick around to uncover why.

Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades

While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with. 

Temu’s ad blitz exposes DTC turmoil: decoding the turbulent terrain

DTC marketers are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars.