Investment in financial technology may have fallen a spectacular 47 percent last year, but it is perhaps just an indication of the maturation of the industry.
Total global funding to fintech companies fell to 47 percent to $24.7 billion in 2016 from $46.7 billion the year before, according to KPMG’s quarterly fintech funding report, The Pulse of Fintech, which came out Feb. 23. Deal activity dropped to 1,076 from 1,255 the year before.
“The appetite for fintech investment is strong and will remain so for the foreseeable future,” said Steven Ehrlich, lead analyst for emerging technologies at Spitzberg Partners. “However, things are certainly not as frothy as they used to be, especially for the early-stage companies.”
That’s largely due to investors’ renewed focus on business models and plans for profitability, Ehrich said. And as always, regulation. “Startups are realizing that they cannot skirt those requirements, and financial institutions are working to make sure that everyone is playing by the same set of rules.”
We dove into who’s funding fintech activity on a global level today.
Read the full breakdown on tearsheet.co
-
Square wants to reach Hispanic consumers with new Spanish-language marketing push
As Hispanic entrepreneurs and consumers become an increasingly influential part of the U.S. economy, Square — the San Francisco-based fintech company — hopes its new Spanish-language marketing efforts will resonate with small business owners and the communities they serve.
-
Fireball taps into streaming, Instagram to reach Gen Z of drinking age
To drive reach and awareness with Gen Z, spirits brand Fireball last month increased its digital video output on Instagram and streaming sites like ESPN, Peacock and Hulu with 15-20 second ads. It is the cinnamon whiskey’s first creative campaign to market to Gen Z, as many are now of legal drinking age. (The demographic […]
-
Why regulators are still at odds over ad tech data privacy standards
The problem with attempts to bring order to online advertising’s data industrial complex is how loosely written the rules are.
-
SponsoredHow marketers are tailoring data-driven creative to engage audiences on CTV
Gabriela Maestre, vice president of creative solutions, Tremor International As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Advances in […]
-
Member ExclusiveDigiday+ Research: Amazon holds untapped marketing potential for brands, agencies
Digiday's survey revealed a huge difference between how brands and agencies are spending on Amazon and other retail marketing sites compared with how confident they are that those channels drive marketing success.
-
How brands like Pepsi and American Eagle are investing in original sound marketing on TikTok
Pepsi announced a partnership with singer and actress Chlöe Bailey on Tuesday to release a new version of the song “Footloose,” encouraging TikTok users to join a dance challenge using the sound.
