Lock in a year of Digiday+ for 35% less. Ends May 29.
Investment in financial technology may have fallen a spectacular 47 percent last year, but it is perhaps just an indication of the maturation of the industry.
Total global funding to fintech companies fell to 47 percent to $24.7 billion in 2016 from $46.7 billion the year before, according to KPMG’s quarterly fintech funding report, The Pulse of Fintech, which came out Feb. 23. Deal activity dropped to 1,076 from 1,255 the year before.
“The appetite for fintech investment is strong and will remain so for the foreseeable future,” said Steven Ehrlich, lead analyst for emerging technologies at Spitzberg Partners. “However, things are certainly not as frothy as they used to be, especially for the early-stage companies.”
That’s largely due to investors’ renewed focus on business models and plans for profitability, Ehrich said. And as always, regulation. “Startups are realizing that they cannot skirt those requirements, and financial institutions are working to make sure that everyone is playing by the same set of rules.”
We dove into who’s funding fintech activity on a global level today.
More in Marketing
TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
U.S. small businesses on TikTok Shop increased sales by 66% in 2025 compared to the year before.
Walmart warns it may have to raise prices due to fuel costs
The possibility comes as higher fuel prices are already putting pressure on household budgets.
OpenAI gives ChatGPT ads a visual upgrade
OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.