Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Startup spotlight: How Aday’s founders went from Goldman Sachs to fashion startup

Inspiration can come from anywhere — even Goldman Sachs.

That’s where performance apparel brand Aday was incubated by Goldman analysts Nina Faulhaber and Meg He, who saw room in the retail market for a brand specializing in a few sturdy items made with technical fabrics that could serve as the baseline of a busy woman’s wardrobe.

More in Marketing

Carhartt aligns with the NFL through the tradespeople building Highmark Stadium

Carhartt is finding a way to tap into football season that goes beyond partnering with the athletes themselves.

Future of Marketing Briefing: Soccer’s World Cup buzz isn’t moving needle on Premier League ad spend

The World Cup was a success for broadcasters, but marketers looking to capitalize on rising interest in soccer must navigate a diffuse landscape of sporting properties and fan identities.

Three years after Kokai, The Trade Desk is betting on refinement with Zuma

The Trade Desk wants Zuma — the next version of its programmatic platform, Kokai — to be easier to use, and even harder to leave.