for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Startup spotlight: How Aday’s founders went from Goldman Sachs to fashion startup
Inspiration can come from anywhere — even Goldman Sachs.
That’s where performance apparel brand Aday was incubated by Goldman analysts Nina Faulhaber and Meg He, who saw room in the retail market for a brand specializing in a few sturdy items made with technical fabrics that could serve as the baseline of a busy woman’s wardrobe.
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Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces
The three-year partnership will see Ipsy’s logo show up on the Aces’ jerseys, on the free-throw line of the court and on the backboard of the Aces’ home court.
Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms
Advertisers are rewriting the branded entertainment playbook for a sports-focused media landscape.
Possible expands not only its area but also its marketer presence, aka ‘gold dust’
Besides taking over an adjacent hotel, the conference is holding more events on the beach as it ramps up its meetups between marketers and vendors.