Cyber Week Sale:
Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Startup spotlight: How Aday’s founders went from Goldman Sachs to fashion startup
• March 7, 2017 •
Inspiration can come from anywhere — even Goldman Sachs.
That’s where performance apparel brand Aday was incubated by Goldman analysts Nina Faulhaber and Meg He, who saw room in the retail market for a brand specializing in a few sturdy items made with technical fabrics that could serve as the baseline of a busy woman’s wardrobe.
More in Marketing
Amid economic pressure, brands usher in Black Friday by trimming deals
November 26, 2025
While some companies are touting “bigger than ever” discounts for Black Friday and Cyber Monday, others are dialing back deals.
How consumers are using AI to shop in 2025 — by the numbers
November 26, 2025
AI is reshaping the 2025 holiday shopping journey, from conversational discovery to commerce.
The case for and against AI-driven SEO in the zero-click era
November 25, 2025
As generative AI reshapes search, marketers debate the value of committing (or overcommitting) to an AI SEO strategy.
