Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Startup spotlight: How Aday’s founders went from Goldman Sachs to fashion startup
Inspiration can come from anywhere — even Goldman Sachs.
That’s where performance apparel brand Aday was incubated by Goldman analysts Nina Faulhaber and Meg He, who saw room in the retail market for a brand specializing in a few sturdy items made with technical fabrics that could serve as the baseline of a busy woman’s wardrobe.
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Amazon rebuilds its ad machine for the mass market
Now, the company is reorganizing how advertisers access and operate across that ecosystem.
Ad Tech Briefing: AppLovin’s AI-fueled surge and The Trade Desk’s stumble show where investors are placing their bets
Even as regulators probe AppLovin, investors piled in, while The Trade Desk’s solid quarter drew side-eyes, demonstrating the challenges of ad tech in the AI-era.
Why AI and synthetic social aren’t driving up creator value — yet
Despite the AI hype, marketers say the influx of synthetic social and mounting backlash to ‘AI slop’ isn’t likely to put a premium on human-created influencer content.
