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Startup spotlight: How Aday’s founders went from Goldman Sachs to fashion startup
Inspiration can come from anywhere — even Goldman Sachs.
That’s where performance apparel brand Aday was incubated by Goldman analysts Nina Faulhaber and Meg He, who saw room in the retail market for a brand specializing in a few sturdy items made with technical fabrics that could serve as the baseline of a busy woman’s wardrobe.
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Future of Marketing Briefing: Soccer’s World Cup buzz isn’t moving needle on Premier League ad spend
The World Cup was a success for broadcasters, but marketers looking to capitalize on rising interest in soccer must navigate a diffuse landscape of sporting properties and fan identities.
Three years after Kokai, The Trade Desk is betting on refinement with Zuma
The Trade Desk wants Zuma — the next version of its programmatic platform, Kokai — to be easier to use, and even harder to leave.
