The stereotype is true: “Star Wars” fans are overwhelmingly male and nerdy. Now there’s data to prove it.
“Star Wars: The Force Awakens” hit theaters last week and immediately smashed box office records, pulling in a $529 million worldwide in its first weekend, with nearly half of that coming from the U.S. Who were the people padding Disney’s wallet? Lots of dudes, according to data from marketing firm SpotRight.
The firm analyzed “Star Wars'” 1.91 million Twitter followers (76 percent are real people) and found that the typical follower is a 46-year-old married male with children. He is financially well-off, making between $75,000 and $124,000.
In terms of the top brands the average fan likes, it’s not surprisingly comic-related with Dark Horse Comics (publisher of “Sin City”), DC Comics and comic book retailer Midtown Comics. Besides comics, they love LEGO, Nintendo and GameStop and enjoy watching other fantasy franchises like “The Hobbit” and “The Hunger Games.” Fans also tend to follow NASA, Bill Gates and The Onion on Twitter.
That mirrors Disney’s findings, which told Variety that men made up 58 percent of the opening weekend audience and 71 percent of those men were adults. Online, the movie was the most talked about move in 2015, shows data from ListenFirst Digital Audience Ratings, garnering 276 million engagements across Facebook, Twitter, Instagram and YouTube.
-
Marketing Briefing: Marketers and agency execs are hoping for more optimism post-inauguration
As marketers “wait with bated breath for this to pass quickly,” as one media buyer noted, there seems to be the potential for optimism.
-
Why Adidas treats esports deals like media partnerships, not sponsorship deals
The versatility of esports allows for a much wider demographic than other sports and entertainment.
-
‘Must be a better way’: Why Mother is getting into the media business with new independent agency
The idea was born out of frustration with the current media agency landscape and more requests for integrated media and creative for new business pitches.
-
SponsoredThe evolution of shoppable content lies in social media streams
With the physical and social aspects of shopping stripped away due to various lockdown restrictions around the globe, shoppable social media is poised to fill the void. In a recent example, Instagram launched its Reels and Shop tab for users to connect with brands and creators — and to discover products. The social media platform will […]
-
Fashion brands are abandoning traditional org charts in favor of ‘fluid’ teams
Rather than hiring full-time for specific roles, companies are enlisting workers with expertise in many areas and supplementing them with outside experts.
-
‘People won’t question our ability’: Why performance marketing agencies want to create their own DTC brands
Agencies like Boomn, Homestead Studios and Freelance Crew, among others, expect to debut new DTC brands during Q1 this year.
