Digiday Publishing Summit:

Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

SECURE YOUR SEAT

Spoiler alert: The typical ‘Star Wars’ fan is a wealthy 46-year-old male who loves comics

The stereotype is true: “Star Wars” fans are overwhelmingly male and nerdy. Now there’s data to prove it.

“Star Wars: The Force Awakens” hit theaters last week and immediately smashed box office records, pulling in a $529 million worldwide in its first weekend, with nearly half of that coming from the U.S. Who were the people padding Disney’s wallet? Lots of dudes, according to data from marketing firm SpotRight.

The firm analyzed “Star Wars'” 1.91 million Twitter followers (76 percent are real people) and found that the typical follower is a 46-year-old married male with children. He is financially well-off, making between $75,000 and $124,000.

In terms of the top brands the average fan likes, it’s not surprisingly comic-related with Dark Horse Comics (publisher of “Sin City”), DC Comics and comic book retailer Midtown Comics. Besides comics, they love LEGO, Nintendo and GameStop and enjoy watching other fantasy franchises like “The Hobbit” and “The Hunger Games.” Fans also tend to follow NASA, Bill Gates and The Onion on Twitter.

That mirrors Disney’s findings, which told Variety that men made up 58 percent of the opening weekend audience and 71 percent of those men were adults. Online, the movie was the most talked about move in 2015, shows data from ListenFirst Digital Audience Ratings, garnering 276 million engagements across Facebook, Twitter, Instagram and YouTube.

https://digiday.com/?p=153214

More in Marketing

Google’s YouTube overtures gain traction among marketers refocusing on brand investments

YouTube is benefitting from prevailing winds propelling marketers toward brand spending.

CMOs might be pushing ahead on AI, but lack of measurement’s holding them back

CMOs embrace AI, but lack clear ROI metrics to justify full investment. Until then, measurement remains the missing link.

AI is reshaping Omnicom’s workflow. Its revenue model may be next

Omnicom leans into AI, navigating the costs and trade-offs of automation.