SoFi’s lawsuits don’t seem to be affecting its brand

SoFi, the financial services startup that wants to be at the center of millennials’ economic, social and dating lives, has been through tumultuous recent weeks.

The resignation of the company’s co-founder and former CEO, Mike Cagney, amid lawsuits from employees stemming from sexual harassment allegations and other workplace issues has thrown into question whether the brand can continue to be known as a “different kind of finance company,” as it markets itself. But despite the bad news so far, the damage to the company’s standing seems to have been contained — the result of being in the shadow of bigger scandals in Silicon Valley and the company’s actions in the aftermath of the scandal.

Read the full story on tearsheet.co

More in Marketing

Connect, don’t absorb: Dept’s AI bet on orchestration over operating systems

Dept’s AI assistant already touches a fifth of its revenue. It wants 80% by next year.

WTF is containerization?

Containerization is suddenly everywhere in ad tech conversations.

The AI search boom is fueling content budgets before media buys

As brands chase visibility in AI search, many are reallocating SEO, content and creator budgets before investing in AI search advertising.