SoFi’s lawsuits don’t seem to be affecting its brand

SoFi, the financial services startup that wants to be at the center of millennials’ economic, social and dating lives, has been through tumultuous recent weeks.

The resignation of the company’s co-founder and former CEO, Mike Cagney, amid lawsuits from employees stemming from sexual harassment allegations and other workplace issues has thrown into question whether the brand can continue to be known as a “different kind of finance company,” as it markets itself. But despite the bad news so far, the damage to the company’s standing seems to have been contained — the result of being in the shadow of bigger scandals in Silicon Valley and the company’s actions in the aftermath of the scandal.

Read the full story on tearsheet.co

More in Marketing

‘Not hiring’ entry-level talent: Industry acknowledges runaway crisis brought on by introducing AI to the workforce

Entry-level talent is challenged by AI in the workforce. What are some of the solutions for that cohort?

Illustration of a robot talking to a person.

DMexco ’26 Briefing: From scaling AI operations to teaching the next generation of ‘bold’ CMOs

DMexco 2026 media partner Digiday hosted two panels that outlined the challenge of AI at scale and the CMO of the future.

Marketers bemoan the culture of ‘good enough’ as standards fall amid the AI bubble

‘Drowning in measurement,’ marketers mull priorities in an internet where ‘two audiences’ exist.