SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

SoFi’s lawsuits don’t seem to be affecting its brand

SoFi, the financial services startup that wants to be at the center of millennials’ economic, social and dating lives, has been through tumultuous recent weeks.

The resignation of the company’s co-founder and former CEO, Mike Cagney, amid lawsuits from employees stemming from sexual harassment allegations and other workplace issues has thrown into question whether the brand can continue to be known as a “different kind of finance company,” as it markets itself. But despite the bad news so far, the damage to the company’s standing seems to have been contained — the result of being in the shadow of bigger scandals in Silicon Valley and the company’s actions in the aftermath of the scandal.

Read the full story on tearsheet.co

More in Marketing

‘Our marketing is not a bullshit machine’: Why Perplexity is investing in targeted, organic growth

Perplexity is banking on its name carrying weight to keep current users engaged and attract new ones

As AI catches on across luxury, brands play up their emotional value

At Shoptalk Luxe, vendors and brands alike described deeper AI integration than ever before.

A laptop screen displaying a keyhole, symbolizing privacy and security, reflecting how personalization and privacy shape digital marketing strategies.

Future of Marketing Briefing: Advertising’s tracking system meets a new political reality

The privacy debate in advertising is entering a phase when decisions will stick.