SoFi’s lawsuits don’t seem to be affecting its brand

SoFi, the financial services startup that wants to be at the center of millennials’ economic, social and dating lives, has been through tumultuous recent weeks.

The resignation of the company’s co-founder and former CEO, Mike Cagney, amid lawsuits from employees stemming from sexual harassment allegations and other workplace issues has thrown into question whether the brand can continue to be known as a “different kind of finance company,” as it markets itself. But despite the bad news so far, the damage to the company’s standing seems to have been contained — the result of being in the shadow of bigger scandals in Silicon Valley and the company’s actions in the aftermath of the scandal.

Read the full story on tearsheet.co

More in Marketing

Your favorite beauty brands are now also entertainment brands

Many of today’s beauty brands are asking if entertainment and advertising can be one and the same. 

Synthetic data specialist Ideally wants research to be used at the start of the creative process

Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.

By the numbers: How marketers are building the infrastructure for AI search

Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up.