SoFi, the financial services startup that wants to be at the center of millennials’ economic, social and dating lives, has been through tumultuous recent weeks.
The resignation of the company’s co-founder and former CEO, Mike Cagney, amid lawsuits from employees stemming from sexual harassment allegations and other workplace issues has thrown into question whether the brand can continue to be known as a “different kind of finance company,” as it markets itself. But despite the bad news so far, the damage to the company’s standing seems to have been contained — the result of being in the shadow of bigger scandals in Silicon Valley and the company’s actions in the aftermath of the scandal.
Read the full story on tearsheet.co
More in Marketing
In Graphic Detail: LLMs keep citing YouTube in search results
The videos getting cited reveal how different AI search can be from traditional Google search.
Marketers have bought into microdramas — but a lack of ROI might make them irrelevant
Microdramas are attracting brand dollars and audiences. The harder question is whether the format can translate that attention into meas.
Some marketers see ‘no ceiling’ for beauty brands advertising in sports
By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands.