9 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

Siri serves saucy answers when asked about Apple’s upcoming event

Siri is being shady again.

Apple sent out media invites this morning for an event on Sept. 9 in San Francisco, reading “Hey Siri, give us a hint.” Who knows what the secretive company will unveil (a new iPhone? an Apple TV that actually works?), but don’t fall into Apple’s trap of asking the personal assistant that question.

As evidenced on Twitter, Apple programmed some cheeky answers into Siri like they were expecting a barrage of people asking the same thing!

Here’s what Siri says:

Oh Siri, you tease.

More in Marketing

Walmart adds AI-generated audio summaries to select product pages

Walmart has added such audio summaries to product pages on its app for more than 1,000 premium beauty products.

Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit

Amazon’s DSP has seen a growth in advertisers’ use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers.

How brands are trying to optimize, outsmart AI answer engines across the zero-click landscape

AI answer engines are prompting marketers to rethink strategies for brand visibility and content optimization in a rapidly evolving, zero-click search landscape.