Siri is being shady again.
Apple sent out media invites this morning for an event on Sept. 9 in San Francisco, reading “Hey Siri, give us a hint.” Who knows what the secretive company will unveil (a new iPhone? an Apple TV that actually works?), but don’t fall into Apple’s trap of asking the personal assistant that question.
As evidenced on Twitter, Apple programmed some cheeky answers into Siri like they were expecting a barrage of people asking the same thing!
Here’s what Siri says:
What Siri told me when I asked for a hint. pic.twitter.com/bzTrcjb5nS
— Mary Catherine (@mcwellons) August 27, 2015
@mcwellons I got a “what what” pic.twitter.com/FgGT5xV1Vf
— Ina Fried (@inafried) August 27, 2015
Have You Tried Asking Siri To Give You A Hint? https://t.co/VVjE4qqkfG by @romaindillet pic.twitter.com/eA42LF6P0Y
— TechCrunch (@TechCrunch) August 27, 2015
Oh Siri, you tease.
More in Marketing
How marketers rank this year’s generative AI image, video tools
Digiday’s 2025 agency generative AI report card explores the winners and losers of the generative AI landscape.
In memoriam: Brands we lost in 2025
Digiday Media staff rounded up some of the most notable brand names we lost in 2025, like Joann and Rite Aid.
Pandora is betting on AI agents to scale service and emotional selling during the peak holiday season
Pandora is using AI agents to scale customer service and replicate emotional in-store selling online, just as peak season puts pressure on margins and teams.