Siri serves saucy answers when asked about Apple’s upcoming event

Siri is being shady again.

Apple sent out media invites this morning for an event on Sept. 9 in San Francisco, reading “Hey Siri, give us a hint.” Who knows what the secretive company will unveil (a new iPhone? an Apple TV that actually works?), but don’t fall into Apple’s trap of asking the personal assistant that question.

As evidenced on Twitter, Apple programmed some cheeky answers into Siri like they were expecting a barrage of people asking the same thing!

Here’s what Siri says:

Oh Siri, you tease.

More in Marketing

How The North Face, Vans and Timberland are trying to transform their businesses in 2026

At the National Retail Federation Big Show this week, leaders from The North Face, Vans and Timberland shared how each of their brands is looking to grow this year.

‘We don’t care if you don’t use our UX anymore’: Yahoo recasts its DSP as a data backbone for the agentic world

Because the real wager, according to the ad tech vendor, sits below the interface, in the identity graph and data the DSP plugs into.

How apparel brands aim to win the spotlight at the Winter Olympics

As the clock ticks down to Milan-Cortina 2026, companies are putting out products for athletes and consumers alike.