Four passes left to attend the Digiday Publishing Summit

Siri is being shady again.
Apple sent out media invites this morning for an event on Sept. 9 in San Francisco, reading “Hey Siri, give us a hint.” Who knows what the secretive company will unveil (a new iPhone? an Apple TV that actually works?), but don’t fall into Apple’s trap of asking the personal assistant that question.
As evidenced on Twitter, Apple programmed some cheeky answers into Siri like they were expecting a barrage of people asking the same thing!
Here’s what Siri says:
What Siri told me when I asked for a hint. pic.twitter.com/bzTrcjb5nS
— Mary Catherine (@mcwellons) August 27, 2015
@mcwellons I got a “what what” pic.twitter.com/FgGT5xV1Vf
— Ina Fried (@inafried) August 27, 2015
Have You Tried Asking Siri To Give You A Hint? https://t.co/VVjE4qqkfG by @romaindillet pic.twitter.com/eA42LF6P0Y
— TechCrunch (@TechCrunch) August 27, 2015
Oh Siri, you tease.
More in Marketing

WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy
The technology giant is evolving its media model in a manner that will alter its relationships with third-parties.

In the face of fragmentation, Dmexco is now a smaller stage for ad tech’s big conversations
These days, it’s still where business gets done, but increasingly for a narrower slice of the ecosystem.

When it comes to Perplexity’s ad business, the platform is at a crossroads
The departure of Perplexity’s ads chief Taz Patel underscores a broader identity question the AI platform has yet to resolve.