Join us at the Digiday Publishing Summit from March 24-26 in Vail

Siri is being shady again.
Apple sent out media invites this morning for an event on Sept. 9 in San Francisco, reading “Hey Siri, give us a hint.” Who knows what the secretive company will unveil (a new iPhone? an Apple TV that actually works?), but don’t fall into Apple’s trap of asking the personal assistant that question.
As evidenced on Twitter, Apple programmed some cheeky answers into Siri like they were expecting a barrage of people asking the same thing!
Here’s what Siri says:
What Siri told me when I asked for a hint. pic.twitter.com/bzTrcjb5nS
— Mary Catherine (@mcwellons) August 27, 2015
@mcwellons I got a “what what” pic.twitter.com/FgGT5xV1Vf
— Ina Fried (@inafried) August 27, 2015
Have You Tried Asking Siri To Give You A Hint? https://t.co/VVjE4qqkfG by @romaindillet pic.twitter.com/eA42LF6P0Y
— TechCrunch (@TechCrunch) August 27, 2015
Oh Siri, you tease.
More in Marketing

Digiday+ Research: TikTok usage and spend fall as U.S. ban looms
Brands’ TikTok usage and — more importantly — their marketing spend have both fallen off as of the first quarter of this year.

Why one exec thinks 2025 could be Pinterest’s most pivotal year yet
Pinterest’s vp of performance Matt Crystal caught up with Digiday to discuss the platform’s 2025 plans.

Amazon’s expanding ad platforms casts shadow on ad tech cottage industry
As Amazon continues to expand its ad platform, it’s casting a greater shadow over the cottage industry of ad tech that’s grown around it.