Sharknado, Nicki Minaj, Snapchat Discover: What was in and out this week
An Amazon competitor called Jet was born and the Internet shrugged. People did have feelings, however, about the redesigned Converse Taylor All Star. Just another week on the Internet.
Instagram reversed its week-long ban on the hashtag #curvy, while Twitter users agreed that ‘Sharknado 3’ jumped the shark. Rumor has it that Snapchat is looking to freshen up its line up of publishers on Discover (who ever clicked on the Warner Music one anyway?). Finally, the Internet had front row seats to a Twitter battle between Nicki Minaj and Taylor Swift, with a majority of us siding with Minaj.
But that’s not all, let’s take a look at what’s in and what’s out for the week ending July 24.
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Brands extend inclusive marketing efforts beyond Black History Month
As more inclusive marketing becomes the norm, brands like IPSY, SiriusXM and Jack Daniels ramp up for Black History Month and beyond.
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Snapchat’s pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove it
While it may be too soon to count out Snapchat's ads business entirely, rewiring it into something more appealing to advertisers won't be easy — especially when so many marketers aren't advertising much there in the first place.
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Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures
Marketers are moving away from a project-based approach to a long-term vision with influencer marketing agencies participating in strategy meetings along with other agencies rather than being an afterthought.
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SponsoredQ&A: How Jounce Media and Teads are framing SPO’s role in driving sustainability
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
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Why acquisitions could be the inevitable future for embattled in-game ad companies
As game developers and big tech companies alike realize the revenue-generating power of mobile gaming, they have engaged in a flurry of merger and acquisition activity.
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Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning
More certainty that a marketing play is an authentic fit for a given brand is key as consumers are more skeptical of advertising than ever.
