Sharknado, Nicki Minaj, Snapchat Discover: What was in and out this week

An Amazon competitor called Jet was born and the Internet shrugged. People did have feelings, however, about the redesigned Converse Taylor All Star. Just another week on the Internet.

Instagram reversed its week-long ban on the hashtag #curvy, while Twitter users agreed that ‘Sharknado 3’ jumped the shark. Rumor has it that Snapchat is looking to freshen up its line up of publishers on Discover (who ever clicked on the Warner Music one anyway?). Finally, the Internet had front row seats to a Twitter battle between Nicki Minaj and Taylor Swift, with a majority of us siding with Minaj.

But that’s not all, let’s take a look at what’s in and what’s out for the week ending July 24.

7.24-inout (1)

More in Marketing

OpenAI expands ads manager to U.K., adds CPC

Similar to the U.S. the ads manager is now widely available in the U.K., and is the fifth market where advertisers can access it.

How Fanatics moved from audience targeting to optimizing campaigns for customer LTV

A recent 19% lift in LTV points to brands focus on outcome-based media buying.

As AI scrutiny grows, DUDE Wipes points to supply chain savings and productivity gains

AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises. The honeymoon phase, however, isn’t over yet. DUDE Wipes has AI tools across the company, reducing man hours in supply chain tasks — providing employees […]