Sharknado, Nicki Minaj, Snapchat Discover: What was in and out this week
An Amazon competitor called Jet was born and the Internet shrugged. People did have feelings, however, about the redesigned Converse Taylor All Star. Just another week on the Internet.
Instagram reversed its week-long ban on the hashtag #curvy, while Twitter users agreed that ‘Sharknado 3’ jumped the shark. Rumor has it that Snapchat is looking to freshen up its line up of publishers on Discover (who ever clicked on the Warner Music one anyway?). Finally, the Internet had front row seats to a Twitter battle between Nicki Minaj and Taylor Swift, with a majority of us siding with Minaj.
But that’s not all, let’s take a look at what’s in and what’s out for the week ending July 24.
More in Marketing
How the Chicago Bulls retooled their sponsorship business to meet CMO data demands
As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners are responding, but there’s competition.
OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’
Since OpenAI refuses to share chat data, as it goes against its principles, external proof may be the only way to win advertiser trust.
Cannes Briefing: The Cannes confessional
Cannes is soft win. Attendees showed up and so did everyone else and the showing up is the whole transaction.