What Would Happen If Santa Hired a Brand Strategy Agency?
Tis the season to be branding. UK agency Quietroom makes much hay out of the entire practice of brand playbooks with its hilarious and scathing tongue-in-cheek online guide to a Santa Claus “brand refresh.”
“*Santa* is a Concept, not an idea. It’s an Emotion, not a feeling,” reads the front cover, “It’s both Yesterday and Today. And it’s Tomorrow as well.” This, of course, both evokes and skewers the bland and empty corporate language found in so many real-life brand strategy documents. The book is is riddled with it. Check out these “approved'” versions of the *Santa* logo:
Or this ‘brand language’ guide:
And, of course, concentric circles make an appearance.
The playbook has apparently struck a chord: it’s already received more than 7,000 shares on Twitter, and 2,000 shares on Linkedin. No word on whether it’s made it to the North Pole yet, though-ho-ho.
More in Marketing
Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships
Overall there’s more due diligence from marketers when it comes to influencer marketing efforts now, according to marketers and agency execs, who say that there’s been more rigor over the last year, and especially over the last six months.
How the NFL’s LA Rams advertises to in-stadium fans with Snapchat’s AR technology
The collaboration between the Los Angeles Rams and Snapchat goes back to 2020 as the Rams made became the first NFL team to conceive a Snapchat AR experience, affording fans the opportunity to virtually wear the team’s recently unveiled uniform.
Digiday+ Research deep dive: Agencies find Meta’s platforms aren’t worth the investment
When it comes to agencies, both of Meta’s older sibling social media platforms may be past their primes.