Tis the season to be branding. UK agency Quietroom makes much hay out of the entire practice of brand playbooks with its hilarious and scathing tongue-in-cheek online guide to a Santa Claus “brand refresh.”
“*Santa* is a Concept, not an idea. It’s an Emotion, not a feeling,” reads the front cover, “It’s both Yesterday and Today. And it’s Tomorrow as well.” This, of course, both evokes and skewers the bland and empty corporate language found in so many real-life brand strategy documents. The book is is riddled with it. Check out these “approved'” versions of the *Santa* logo:
Or this ‘brand language’ guide:
And, of course, concentric circles make an appearance.
The playbook has apparently struck a chord: it’s already received more than 7,000 shares on Twitter, and 2,000 shares on Linkedin. No word on whether it’s made it to the North Pole yet, though-ho-ho.
More in Marketing
How Bluesky hopes to win over publishers (and users)
Bluesky courts publishers with a simple pitch: trust and traffic.
Who are the winners and losers of Omnicom’s proposed acquisition of IPG?
While the deal’s official close is still a long way off and there may be regulatory hurdles to clear before the acquisition is complete, it’s still worth charting out who the winners and losers may be.
Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
How Omnicom’s proposed acquisition of IPG keeps marketers guessing.