What Would Happen If Santa Hired a Brand Strategy Agency?
Tis the season to be branding. UK agency Quietroom makes much hay out of the entire practice of brand playbooks with its hilarious and scathing tongue-in-cheek online guide to a Santa Claus “brand refresh.”
“*Santa* is a Concept, not an idea. It’s an Emotion, not a feeling,” reads the front cover, “It’s both Yesterday and Today. And it’s Tomorrow as well.” This, of course, both evokes and skewers the bland and empty corporate language found in so many real-life brand strategy documents. The book is is riddled with it. Check out these “approved'” versions of the *Santa* logo:
Or this ‘brand language’ guide:
And, of course, concentric circles make an appearance.
The playbook has apparently struck a chord: it’s already received more than 7,000 shares on Twitter, and 2,000 shares on Linkedin. No word on whether it’s made it to the North Pole yet, though-ho-ho.
-
How the push for anti-‘woke’ advertising could create controversy for brand startups
As some push back on inclusive marketing, startups with more to lose sound off.
-
U by Kotex believes normalizing periods will help it reach millennials, Gen Z
U by Kotex is looking to continue with recent streaming ads, digital spots, banner ads, shopper marketing and influencer partnerships focused on “Normalizing Periods.”
-
Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?
With more competitors and less solutions, advertisers sound off on Meta's social ad dominance.
-
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
-
With TikTok star Keith Lee, Pepsi hopes to draw Gen Z to Black-owned restaurants
Pepsi is teaming up with TikTok food reviewer Keith Lee to promote the best Black-owned restaurants with a focus on Gen Z.
-
Digiday+ Research Briefing: CMO Strategies — How marketers’ social platform budgets stack up
In this week's Digiday+ Research Briefing, we share focal points from Digiday's recently released reports on how marketers’ social platform budgets stack up, and how agencies are feeling less pessimistic about the death of the third-party cookie.
