San Pellegrino is taking fans for a stroll through Taormina, Sicily, three minutes at a time.
“Three Minutes in Italy,” a campaign created by Ogilvy New York, is a Facebook app that enables people to virtually “walk around” the streets of Taormina via special San Pellegrino robots.
By liking the app, users can then get on the virtual queue for their chance to control one of the robots and remotely guide it through Taormina’s streets — San Pellegrinio chose the city of Taormina because that is where the ingredients for its fruit beverages come from. Through the Facebook app, users can click arrows to steer the robots around and tilt their heads. The life-sized roving robots are equipped with two-way audio-video connection and language translation capabilities so that users can locals can actually see each other and talk to each other. The robots are also accompanied by brand ambassadors to encourage passersby to interact with the robots and the online virtual visitors.
For users who’d rather not interact with the locals via video/robot, there is a “scenic tour” option where users can control a Skybot device that offers a birds-eye-view of the city.
The campaign runs daily until Aug. 17, from 9 am to 3 pm ET, so try out one of the robots and practice your Italian before it ends.
-
With TikTok star Keith Lee, Pepsi hopes to draw Gen Z to Black-owned restaurants
Pepsi is teaming up with TikTok food reviewer Keith Lee to promote the best Black-owned restaurants with a focus on Gen Z.
-
Digiday+ Research Briefing: CMO Strategies — How marketers’ social platform budgets stack up
In this week's Digiday+ Research Briefing, we share focal points from Digiday's recently released reports on how marketers’ social platform budgets stack up, and how agencies are feeling less pessimistic about the death of the third-party cookie.
-
Can Meta remain the ‘holy grail of paid advertising’ with challenges, challengers and Advantage+?
With more competitors and less solutions, advertisers sound off on Meta's social ad dominance.
-
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
-
‘A gold rush moment’: Apple’s Vision Pro revives marketers’ AR ambitions
It adds a whole new meaning to the term “second screen."
-
CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok
Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. First up: social media usage and budgets.