Tour Italy With San Pellegrino Robots

San Pellegrino is taking fans for a stroll through Taormina, Sicily, three minutes at a time.

Three Minutes in Italy,” a campaign created by Ogilvy New York, is a Facebook app that enables people to virtually “walk around” the streets of Taormina via special San Pellegrino robots.

By liking the app, users can then get on the virtual queue for their chance to control one of the robots and remotely guide it through Taormina’s streets — San Pellegrinio chose the city of Taormina because that is where the ingredients for its fruit beverages come from. Through the Facebook app, users can click arrows to steer the robots around and tilt their heads. The life-sized roving robots are equipped with two-way audio-video connection and language translation capabilities so that users can locals can actually see each other and talk to each other. The robots are also accompanied by brand ambassadors to encourage passersby to interact with the robots and the online virtual visitors.

For users who’d rather not interact with the locals via video/robot, there is a “scenic tour” option where users can control a Skybot device that offers a birds-eye-view of the city.

The campaign runs daily until Aug. 17, from 9 am to 3 pm ET, so try out one of the robots and practice your Italian before it ends.

Screen Shot 2013-08-12 at 10.36.35 AM

https://digiday.com/?p=46225

More in Marketing

Can brands like American Eagle appeal to Gen Z with Substack?

Brand-owned publications are arguably a cyclical trend and we’re in the next cycle of such a trend with Substack.

Amazon positions NBA rights and live sports portfolio as a lure for its broader ads business

Danielle Carney, head of live sports and video sales at Amazon, shares how the platform is wooing brands on its CTV pitch.

In Graphic Detail: How YouTube redrew the TV map

As YouTube has risen over the past 20 years to the streaming giant it is today, the platform has changed the way people watch TV.