The @RGA Guide to Agency Tweeting

Most agency Twitter accounts are boring. The ad industry is full of bright, creative, funny, people, yet they’re mostly used for little more than relaying account wins and hires, or links to self-promotional blog posts and articles. They’re wasted opportunities.

And then there’s the caustic, sometimes weird world of @RGA. The New York-based digital agency is widely regarded as having one of the most witty and entertaining agency accounts out there, which is perhaps surprising given its roots as a “Flash sweatshop,” filled with developers churning out digital grunt work. The agency has mostly shed that rap now, of course, but its techie roots remain. Nobody over the years associated funny with R/GA, but they do now.