Resolution Media took home Best in Show for Digiday’s Sammy Awards for its Lowe’s “Fix in Six” Vine campaign.
For the Lowe’s campaign, Resolution produced weekly Vines that highlighted quick home improvement tips, like how to keep your jack-o-lantern burning bright throughout October. The snappy Vines resonated strongly with consumers, earning the home improvement retailer tens of millions of impressions and thousands of social mentions, despite the modest budget.
INNOCEAN USA, meanwhile, snagged Best In Show at Digiday’s Mobi Awards for “The Walking Dead Chop Shop App for Hyundai Motor America.”
Hyundai began a product placement integration with AMC’s hit show The Walking Dead back in the fall of 2011, but INNOCEAN’s Chop Shop App took that to the next level, prompting the show’s fanatical fanbase to directly engage with Hyundai vehicles in the Walking Dead universe. Working with Walking Dead creator Robert Kirkman, INNOCEAN developed the Chop Shop App, enabling Walking Dead fans to create their Hyundai zombie survival machines from their iOS or Android devices. The app captured fans’ attention, garnering over 450,000 downloads and counting — and driving a 150 percent Hyundai.com traffic increase over three months.
[youtube https://www.youtube.com/watch?v=fohfYH7z-QQ?rel=0]
Another big winner at Digiday’s Sammy / Mobi Awards was RG/A, which won Best Branded Viral Video, Best Socialized Business, Best Integrated Mobile/Cross Media Campaign, Best Mobile/Social Integrated Campaign and Best Mobile Creative (across its London, New York and Los Angeles offices).
Winners of Digiday’s Mobi/ Sammy Awards were selected from 70 finalists across 24 categories. The full list of winners is available below.
SAMMY AWARDS
Best Branded Social Community
Deep Focus for Lay’s® Do Us A Flavor
Best Branded Viral Video
R/GA London + R/GA Los Angeles for Beats by Dre-The Game Before The Game
Best Facebook Branding Campaign
Victors & Spoils for SmartWool
Best Social Creative
Victors & Spoils/EVB with JCPenney for Go USA Mittens
Best Social Engagement Campaign
Resolution Media with Lowe’s™ Fix in Six Vine Campaign
Best Social Media Platform Innovation
MRY with Coca-Cola “Placelists”
Best Social Promotion for a Product Launch
Victors & Spoils/EVB with JCPenney for Go USA Mittens
Best Socialized Business
R/GA MasterCard #Priceless
Best Twitter Branding Campaign
Necco Sweethearts
Best Use of Social Media for a Cause
Clever Girls Collective for #Batkid
Best in Show
Resolution Media with Lowe’s™ Fix in Six Vine Campaign
MOBI AWARDS
Best Integrated Mobile/Cross Media Campaign
R/GA London – Beats Music
Best iPad/ Tablet Advertising Campaign
Conde Nast Media Group and WIRED for The Connective
Best Location Based Campaign
Starcom MediaVest Group for P&G Pantene
Best Mobile/Social Integrated Campaign
R/GA New York – Jay Z Magna Carta Holy Grail App for Samsung Telecommunications
Best Mobile App for Branded Content
INNOCEAN USA with The Walking Dead Chop Shop App for Hyundai Motor America
Mobile App for E-Commerce / Retail
Key Ring
Best Mobile App for Editorial Content
Big Spaceship for Ken Burns iPad App
Best Mobile Branding Campaign
Oscar Mayer & 360i for “Wake Up and Smell the Bacon”
Best Mobile Creative
R/GA New York – The Nike SB AppNike
Best Mobile Direct Response Campaign
Red Roof Inn & 360i for “Turning Flight Cancellations into Hotel Reservations”
Best Mobile Platform Innovation
Hang w/ Mobile Application
Best Mobile Website
SapientNitro / Chrysler Group Mobile Brand Websites Redesign
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