Resolution Media & INNOCEAN win best in show at Digiday Sammy / Mobi Awards

Digiday award

Resolution Media took home Best in Show for Digiday’s Sammy Awards for its Lowe’s “Fix in Six” Vine campaign.

For the Lowe’s campaign, Resolution produced weekly Vines that highlighted quick home improvement tips, like how to keep your jack-o-lantern burning bright throughout October. The snappy Vines resonated strongly with consumers, earning the home improvement retailer tens of millions of impressions and thousands of social mentions, despite the modest budget.

INNOCEAN USA, meanwhile, snagged Best In Show at Digiday’s Mobi Awards for “The Walking Dead Chop Shop App for Hyundai Motor America.”

Hyundai began a product placement integration with AMC’s hit show The Walking Dead back in the fall of 2011, but INNOCEAN’s Chop Shop App took that to the next level, prompting the show’s fanatical fanbase to directly engage with Hyundai vehicles in the Walking Dead universe. Working with Walking Dead creator Robert Kirkman, INNOCEAN developed the Chop Shop App, enabling Walking Dead fans to create their Hyundai zombie survival machines from their iOS or Android devices. The app captured fans’ attention, garnering over 450,000 downloads and counting — and driving a 150 percent traffic increase over three months.


Another big winner at Digiday’s Sammy / Mobi Awards was RG/A, which won Best Branded Viral Video, Best Socialized Business, Best Integrated Mobile/Cross Media Campaign, Best Mobile/Social Integrated Campaign and Best Mobile Creative (across its London, New York and Los Angeles offices).

Winners of Digiday’s Mobi/ Sammy Awards were selected from 70 finalists across 24 categories. The full list of winners is available below.


Best Branded Social Community
Deep Focus for Lay’s® Do Us A Flavor

Best Branded Viral Video
R/GA London + R/GA Los Angeles for Beats by Dre-The Game Before The Game

Best Facebook Branding Campaign
Victors & Spoils for SmartWool

Best Social Creative
Victors & Spoils/EVB with JCPenney for Go USA Mittens

Best Social Engagement Campaign
Resolution Media with Lowe’s™ Fix in Six Vine Campaign

Best Social Media Platform Innovation
MRY with Coca-Cola “Placelists”

Best Social Promotion for a Product Launch
Victors & Spoils/EVB with JCPenney for Go USA Mittens

Best Socialized Business
R/GA MasterCard #Priceless

Best Twitter Branding Campaign
Necco Sweethearts

Best Use of Social Media for a Cause
Clever Girls Collective for #Batkid

Best in Show
Resolution Media with Lowe’s™ Fix in Six Vine Campaign


Best Integrated Mobile/Cross Media Campaign
R/GA London – Beats Music

Best iPad/ Tablet Advertising Campaign
Conde Nast Media Group and WIRED for The Connective

Best Location Based Campaign
Starcom MediaVest Group for P&G Pantene

Best Mobile/Social Integrated Campaign
R/GA New York – Jay Z Magna Carta Holy Grail App for Samsung Telecommunications

Best Mobile App for Branded Content
INNOCEAN USA with The Walking Dead Chop Shop App for Hyundai Motor America

Mobile App for E-Commerce / Retail
Key Ring

Best Mobile App for Editorial Content
Big Spaceship for Ken Burns iPad App

Best Mobile Branding Campaign
Oscar Mayer & 360i for “Wake Up and Smell the Bacon”

Best Mobile Creative
R/GA New York – The Nike SB AppNike

Best Mobile Direct Response Campaign
Red Roof Inn & 360i for “Turning Flight Cancellations into Hotel Reservations”

Best Mobile Platform Innovation
Hang w/ Mobile Application

Best Mobile Website
SapientNitro / Chrysler Group Mobile Brand Websites Redesign

More in Marketing

How some creators are using AI to make higher quality content – faster – for platforms

Some content creators are using generative AI tools to spark new levels of creativity and innovation and are sharing their experiences online in how they’re using these tools to streamline their workflows and boost productivity.

Research Briefing: Brands use Facebook less, dive into YouTube Shorts more

In this edition of the weekly Digiday+ Research Briefing, we share focal points from Digiday’s recently released reports on marketers’ evolving social media tactics, including how they’re using Facebook less and diving into YouTube Shorts more.

As crypto winter ramps up, why some marketers aren’t feeling the cold

In 2023, some brands’ executive boardrooms are still insulated from the chill of crypto winter, for better or worse. But the rising pressure of crypto skepticism has made it more urgent than ever for companies to figure out how to use blockchain technology to support their core offerings and customer base rather than simply dropping branded NFTs and hoping for the best.