Remembering Hostess

You’ve all heard the sad news by now: Hostess will be no more. The iconic American baked goods brand, known for such sugary, packaged junk food creations as Twinkies, Ding Dongs, Yodels and Sno Balls has filed for bankruptcy and has stopped all operation at all of its baking facilities after the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union started a nationwide strike that crippled the company.

In remembrance of the Hostess brand, here is a look back at some of their entertaining ads.

1. Bear and Twinkie trailer

2. Hostess(sugar) and kids go together

3. Shark and inner tube Hostess Cupcake lady

Story image via jasonlam/Flickr

https://digiday.com/?p=26327

More in Marketing

Walmart deepens its metaverse presence with new e-commerce experience selling physical goods on Zepeto

Walmart’s decision to focus on virtual clothing items for its latest foray into the metaverse shows how the company has learned from its previous experiments in the space.

Brands are seeing an influx of traffic from ChatGPT and Google Gemini

DTC brands are grappling with how best to harness the traffic coming from AI chat tools like ChatGPT and Google Gemini.

‘I need those home runs’: TikTok viral brands plan a future without the For You Page

Brands that rode a wave of virality thanks to TikTok’s algorithm now grapple with the challenge of recreating virality elsewhere.