It’s Alien Day.
In case you’ve been living on another planet, today is a day where fans commemorate the classic 1979 sci-fi thriller “Alien,” starring Sigourney Weaver. The connection to today is tenuous: The planet’s name in the movie is LV-426, and today is April 26, or 4/26. To mark the occasion, Reebok is releasing a limited edition shoe based on the pair Weaver’s character wore called “Alien Stompers.”
They went on sale at noon today and sold out within an hour. After all, Reebok only produced 426 (get it?) pairs. These “limited edition” sales often sell out quickly and often result in ordering problems, as happened here. But fans also lashed out the promotion because Reebok only made shoes in men’s sizes. Shoes that were, after all, worn by a female character in the movie.
That led to a barrage of complaints directed at Reebok:
— lisa (@PhysicistLisa) April 26, 2016
Even the smallest size, Men’s 6, would be 2 sizes too big for me. What makes @Reebok think women don’t want to wear Ripley’s shoes??
— Yaya Han (@YayaHan) April 26, 2016
The Alien reeboks are only in men sizes. Since a man wore them, you know. Oh wait
— melissa kay (@mechamelissa) April 26, 2016
— Erika Ishii (@SamuraiErika) April 26, 2016
— Horse Parties (@arismash) April 26, 2016
So @Reebok makes limited ed replicas of Ellen Ripley’s kicks from Aliens…and doesn’t offer them in women’s sizes. Brilliant move corporation
— Luke of the Wheel (@Burning_Luke) April 26, 2016
The comments were echoed on Instagram, too. “Men’s sizes only? For the shoes of the greatest Sci-Fi movie heroine ever? Way to be a cliché of a thoughtless bro,” a user wrote.
Reebok blamed a mis-categorization on its website for the error, telling Digiday the shoes were for sale “in a unisex style and was produced in sizes U.S men’s 3.5 to 12, which is a typical size range for a unisex model.”
If it’s any consolation, pairs of the $175 shoes are already selling for upwards of $400 on eBay.
Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures
Marketers are moving away from a project-based approach to a long-term vision with influencer marketing agencies participating in strategy meetings along with other agencies rather than being an afterthought.
Why acquisitions could be the inevitable future for embattled in-game ad companies
As game developers and big tech companies alike realize the revenue-generating power of mobile gaming, they have engaged in a flurry of merger and acquisition activity.
Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning
More certainty that a marketing play is an authentic fit for a given brand is key as consumers are more skeptical of advertising than ever.
SponsoredQ&A: How Jounce Media and Teads are framing SPO’s role in driving sustainability
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Digiday+ Research: Agencies see different paths for online, offline ad spend this year
Agencies expect a big jump in online ad spend this year — but the same isn't true for offline ad spend.
Governments around the world are changing their policies to support esports
Governments' interest in esports is encouraging, but despite this groundswell of policy-level support, not all countries are equally enthusiastic about the space.