Kentucky is not synonymous with hip. Three creatives have taken it upon themselves to rebrand the state.
Whit Hiler, Griffin VanMeter, and Kent Carmichael decided that Kentucky’s slogan “Unbridled spirit” didn’t say much about the state and what it has to offer. Instead the three, who are calling themselves Kentucky for Kentucky, have come up with what they think is a more fitting state slogan: “Kentucky Kicks Ass.”
It’s certainly more to the point and will appeal to young people looking for a kick-ass time. Kentucky for Kentucky’s rebranding campaign includes “Kentucky Kicks Ass” posters with slogans like “In Kentucky, there are more barrels of bourbon than people” and “In Kentucky, fried chicken was invented. Cheeseburgers too. Possibly even bacon.” There are also American Apparel printed T-shirts you can buy too. A place with bacon and bourbon and t-shirts with ironic slogans? Sounds like the Williamsburg of the South? Quick, hipsters, book your tickets to Kick Ass Kentucky now and watch the introductory video below. (via AdFreak)
More in Marketing
Electronic Arts is betting that in-game ads can out-earn CTV
To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.
Future of Marketing Briefing: Why Bose is building an entertainment company
Bose has a new entertainment division. Its CMO hasn’t used a creative agency in five years. The two things are related.
The rise of pharma ad tech
Insiders say it comes at the cost of legacy platforms such as DSPs and SSPs.