RBC is using video conferencing to bring the human touch back to banking
With talk of intelligent machines making the banking experience less personal, at least one major institution is taking a turn in the other direction by letting customers video conference with real people.
The Royal Bank of Canada, Canada’s largest bank, launched its MyAdvisor pilot this week — a feature that lets customers schedule video conferences with financial advisors. The bank said it’s making the move because talking to a real person still matters for their customers. MyAdvisor could be a sign of an emerging consensus that digital banking may always require some form of human connection.
Read the full story on tearsheet.co
Photo credit: RBC
More in Marketing
Marketing’s upper middle embraces AI creative production
Scaled AI creative production is becoming ordinary among CMOS outside the billion dollar club.
‘It scared the hell out of me’: What brands have learned from creator partnerships
At Shoptalk Fall, brands like Favorite Daughter, SharkNinja and Bob’s Discount Furniture talked about what they’ve learned from working with creators.
Future of Marketing Briefing: Agency fees in creator deals are the next transparency headache for marketers
As creator marketing budgets grow, so do questions about what agencies are taking.