Lock in a year of Digiday+ for 35% less. Ends June 5.
RBC is using video conferencing to bring the human touch back to banking
With talk of intelligent machines making the banking experience less personal, at least one major institution is taking a turn in the other direction by letting customers video conference with real people.
The Royal Bank of Canada, Canada’s largest bank, launched its MyAdvisor pilot this week — a feature that lets customers schedule video conferences with financial advisors. The bank said it’s making the move because talking to a real person still matters for their customers. MyAdvisor could be a sign of an emerging consensus that digital banking may always require some form of human connection.
Read the full story on tearsheet.co
Photo credit: RBC
More in Marketing
Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web
The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.
OpenAI turns on cost-per-action ads inside ChatGPT
Cost-per-action (CPA) is the first real sign that the platform is now embracing performance advertising.
Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value
An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.