RBC is using video conferencing to bring the human touch back to banking
With talk of intelligent machines making the banking experience less personal, at least one major institution is taking a turn in the other direction by letting customers video conference with real people.
The Royal Bank of Canada, Canada’s largest bank, launched its MyAdvisor pilot this week — a feature that lets customers schedule video conferences with financial advisors. The bank said it’s making the move because talking to a real person still matters for their customers. MyAdvisor could be a sign of an emerging consensus that digital banking may always require some form of human connection.
Read the full story on tearsheet.co
Photo credit: RBC
More in Marketing
Here’s what marketers need to know about Roblox Developers Conference 2024
RDC 2024 was chock-full of announcements spanning across just about every aspect of Roblox. Don’t worry — we sifted through them for you. Here are the most important updates for brands and marketers announced during this year’s Roblox Developers Conference.
Marketing Briefing: Why companies need to consider long-term brand health amid DE&I pullback
The push for companies to walk away from DE&I comes amid softer consumer spending and earnings.
WTF is the Justice Department’s ad tech antitrust case against Google?
This series of explainer videos breaks down the primary aspects of the Justice Department’s accusations that Google has monopolized the ad tech market.