Digital media has made automation for both sides of the equation more efficient. But the question in many minds is what this means for the future of the sales force, as well as what the modern ad buyer will look like. As media planners are increasingly forced to compete with machines, what does this mean for the flood of new graduates, and what can they do to stand out from the pack?
Razorfish’s global chief media officer Jeff Lanctot will address “The Modern Ad Buyer” at Digiday Agency Summit in Scottsdale, Ariz., March 19-21. At the helm of the organization’s media planning and buying operations, he is perfectly positioned to discuss the future of the industry.
Jeff is joining a lineup of executives that include Patricia Korth-McDonnell, partner & managing director at Huge Los Angeles; Dianne Hayashi, media director at AKQA; Sophie Kelly, president of The Barbarian Group; Dan LaCivita, president of Firstborn; and Tom Richardson, head of digital product innovation at Digitaria.
Register today, and continue to check the agenda as we confirm more speakers and topics!
Image via Shutterstock
More in Marketing
Walmart deepens its metaverse presence with new e-commerce experience selling physical goods on Zepeto
Walmart’s decision to focus on virtual clothing items for its latest foray into the metaverse shows how the company has learned from its previous experiments in the space.
Brands are seeing an influx of traffic from ChatGPT and Google Gemini
DTC brands are grappling with how best to harness the traffic coming from AI chat tools like ChatGPT and Google Gemini.
‘I need those home runs’: TikTok viral brands plan a future without the For You Page
Brands that rode a wave of virality thanks to TikTok’s algorithm now grapple with the challenge of recreating virality elsewhere.