Around this time last year, many were hoping for the light at the end of the pandemic tinged tunnel. After 2020 shuttered office doors, in-store shopping and in-person events, 2021 promised vaccinations that could end the pandemic and return things to normal.
However, no one could have predicted the realities that 2021 brought with it, including everything from Apple and Google’s privacy crackdown to the surging preference for shopping online over in-store.
As another year of the pandemic sunsets, Digiday takes a look at the predictions versus realities of 2021:
A downturn in media spend? It depends, automotive advertising is slowing, while CPG accelerates
What's happening is the economy is forcing automotive marketers to revisit their marketing mix.
Why Hoka is experimenting with connected TV in its first global campaign
Athletic footwear maker's campaign marks a catalytic growth point for a brand that, up until now, has largely bet on wholesale distribution and partnerships.
Member ExclusiveDigiday+ Research: Emotions are mixed among agency, brand execs amid cookie deprecation
Third-party cookie deprecation brings with it an emotional roller coaster for marketers, so Digiday took to the source to learn more. Research found emotions range from understanding to worry to relief.
SponsoredFor brands, first-party data is unlocking the cookieless ecosystem
Bill Masterson, President, Publishers Clearing House A dominant factor guiding the industry has been that cookies and mobile app IDs are vanishing and will be replaced by some mixture of new and emergent identity solutions. As a result, the market is alive with new and exciting alternatives to replace the third-party browser cookie and mobile […]
Member ExclusiveMarketing Briefing: ‘Detrimental impact on millions of Americans’: Agencies, brands respond to Roe overturn by covering travel for employees in need of abortion care
Marketers and agency execs say they are focused on making sure employees, especially those in states where abortion access is now unavailable, know about the updated health care policies.
‘Our goal is to get the word out’: Mobile app Uproad uses digital billboards for education
Mobile app Uproad is looking to boost brand awareness by educating consumers on its offering via digital billboards and new digital video ads. Adding digital out-of-home billboards is a first for the nearly 2-year-old company.