Predictions versus realities: Digiday takes a look back at 2021
Around this time last year, many were hoping for the light at the end of the pandemic tinged tunnel. After 2020 shuttered office doors, in-store shopping and in-person events, 2021 promised vaccinations that could end the pandemic and return things to normal.
However, no one could have predicted the realities that 2021 brought with it, including everything from Apple and Google’s privacy crackdown to the surging preference for shopping online over in-store.
As another year of the pandemic sunsets, Digiday takes a look at the predictions versus realities of 2021:
More in Marketing
Women’s sports are having a moment. Brands, media companies and agencies are looking to get in on the action.
The Hollywood strikes were supposed to be a game changer for many of them, but the situation hasn’t quite lived up to the hype.
Given the rise of short-form video, agencies that focus on the format, rather than specific platform expertise, will reap the rewards.