Predictions versus realities: Digiday takes a look back at 2021

corona apocalypse

Around this time last year, many were hoping for the light at the end of the pandemic tinged tunnel. After 2020 shuttered office doors, in-store shopping and in-person events, 2021 promised vaccinations that could end the pandemic and return things to normal. 

However, no one could have predicted the realities that 2021 brought with it, including everything from Apple and Google’s privacy crackdown to the surging preference for shopping online over in-store. 

As another year of the pandemic sunsets, Digiday takes a look at the predictions versus realities of 2021:

More in Marketing

Pitch deck: How Google is responding to advertisers’ concerns about AI Max

Google’s first pitch deck on the AI-powered suite of ad tools left advertisers concerned. This updated deck aims to reassure them.

Consumer sentiment heading into the holidays is low, but that could mislead marketers

Consumer sentiment’s low going into the holiday season, but marketers shouldn’t take it as a sign to retreat from the fray.

When CMOs pay for agents not agencies: S4 Capital’s AI gambit

S4 Capital execs say the quiet part out loud: AI is eating the ad industry.