SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Predictions versus realities: Digiday takes a look back at 2021

corona apocalypse

Around this time last year, many were hoping for the light at the end of the pandemic tinged tunnel. After 2020 shuttered office doors, in-store shopping and in-person events, 2021 promised vaccinations that could end the pandemic and return things to normal. 

However, no one could have predicted the realities that 2021 brought with it, including everything from Apple and Google’s privacy crackdown to the surging preference for shopping online over in-store. 

As another year of the pandemic sunsets, Digiday takes a look at the predictions versus realities of 2021:

More in Marketing

Here’s what else a $8M, 30-second Super Bowl budget can purchase in 2026

Digiday once again takes a look at what $8 million can afford a buyer elsewhere elsewhere in the media landscape.

Illustration of 3 fists raised into the air in protest.

ICE has become a national issue for Target

More groups and activists outside of Minnesota have also been calling out Target’s relative silence on ICE activity in its home state.

WTF is Google’s Universal Commerce Protocol?

Google launched its UCP last month — a foundational layer which looks to enable agentic shopping within the tech giant’s ecosystem.