Around this time last year, many were hoping for the light at the end of the pandemic tinged tunnel. After 2020 shuttered office doors, in-store shopping and in-person events, 2021 promised vaccinations that could end the pandemic and return things to normal.
However, no one could have predicted the realities that 2021 brought with it, including everything from Apple and Google’s privacy crackdown to the surging preference for shopping online over in-store.
As another year of the pandemic sunsets, Digiday takes a look at the predictions versus realities of 2021:
More in Marketing
The Disney-OpenAI deal and generative AI copyright concerns
This week’s Digiday Podcast delves into the copyright concerns and potential trademark issues surrounding brands’ use of generative AI tools, with Davis Wright Tremaine partner Rob Driscoll.
‘There’s tremendous opportunity’: NBA sponsorships lead on European expansion
David Brody, vp, global partner management group lead at the NBA, explains its pitch to sponsor brands and how expansion isn’t far off.
New partnerships, marketing fuel BNPL’s holiday surge
This holiday season, more brands deployed BNPL services with different payment options beyond the more familiar “pay-in-four” structure.