Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Around this time last year, many were hoping for the light at the end of the pandemic tinged tunnel. After 2020 shuttered office doors, in-store shopping and in-person events, 2021 promised vaccinations that could end the pandemic and return things to normal.
However, no one could have predicted the realities that 2021 brought with it, including everything from Apple and Google’s privacy crackdown to the surging preference for shopping online over in-store.
As another year of the pandemic sunsets, Digiday takes a look at the predictions versus realities of 2021:
More in Marketing
OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad
OpenAI is giving brands a free route into ChatGPT conversations through business agents, but keeping control of the data and recommendations.
The case for and against AI token capping
Apple is placing strict limits on its staffers’ AI token consumption. Should the marketing sector take a similar path?
Reddit dangles seasonal ad credits but advertisers still want better proof it works all year round
Q4 credits may bring advertisers to Reddit, but concerns about measurement and its ad capabilities make it harder to secure year-round spend.