Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
The name “pre-fall” doesn’t accurately describe the current fashion season that began at the end of November and lasts throughout January. It’s really a non-season season: Designers put out collections featuring a mix of warm and cold weather wears, items that can sit on department store floors and in online retailer lineups for a few months without being marked down by discounts. The collections are money makers, too, padding out the spring collections with core wardrobe items that customers often flock to.
While still a commercially viable season, pre-fall is facing changes along with every season in the fashion calendar. And the nature of the far-flung show season — it’s geographically diverse, with looser time restrictions over nearly two months — has made it a blank slate for brands to experiment with how, and where, they debut new items.
To read the rest of this story, please visit Glossy.
More in Marketing
How Beekman 1802 uses AI to humanize digital marketing
Beekman 1802’s David Baker shared how the skin-care brand is using AI to personalize marketing, uncover new customer insights and boost efficiency without losing its human touch.
Video: How AI is redefining brands’ approach to creativity and customer connection
Glossy, Digiday and Modern Retail’s AI Marketing Strategies event, held on Wednesday, convened marketing leaders, who discussed how they’re using AI in meaningful ways.
AI promised ad efficiency, Bayer wants meaning
With AI-generated content flooding every corner of the internet, the challenge for marketers like Bayer is producing ads that actually feel human.