This is the first post in “On the Side,” our new series in which we will spotlight agency folks doing fun things on the side. If you (or someone you know) are an agency person cooking up a cool new blog, app, video, whatever it is, and want to be featured, contact me at the email address below.
Danny Nathan is a creative director at digital agency Poke, but in his spare time he has created a new social Web destination for foodies called I Wanna Nom. While Nathan doesn’t consider himself a foodie, he does really enjoy the social aspect of cooking.
“I enjoy cooking, and I appreciate the community and camaraderie that tends to come about in the kitchen,” said Nathan. “There’s a reason that it’s the most crowded room at the party!”
The idea for IWN came from the realization that there wasn’t already a recipe bookmarking tool. There are a lot of great recipes on the Web, but short of adding them to your bookmark bar — “too much of a commitment,” per Nathan — there isn’t a way to gather all of these recipes in once place. So Nathan and his Poke colleague Chuck Masucci (who is also the CTO of Ske.dj, an upcoming mobile/Web startup) decided to start IWN.
“I Wanna Nom is a reinvention of the cookbook for the digital world,” explained Nathan.” IWN is essentially a social recipe-discovery and bookmarking tool that lets users collect, keep track of, rate, comment and share recipes that they find on the Web. “The phrase ‘Pinterest for foodies’ has been thrown around quite a bit over the last couple of days.”
IWN isn’t just for serious foodies. Nathan sees it as a place for anyone with any level of interest in food, food photography, recipes, cooking tips and being part of an online community.
“These home cooks, aspiring chefs, food-porn lovers, etc. can all find something worthwhile in the I Wanna Nom experience,” said Nathan.
According to Nathan the key to starting IWN has been patience. “It has taken longer than we would have liked to bring IWN to life, but balancing full-time (and then some) jobs with a startup isn’t the easiest thing in the world,” explained Nathan.
“We’re both ardent believers in the ideas/approach that set Poke apart from other innovation companies and that have helped make it what it is today,” explained Nathan. “That thinking is certainly pervasive throughout the I Wanna Nom experience and has shaped our plans for the future of the product.”
Member ExclusiveMarketing Briefing: ‘The answer is no’: Why agencies need to reject RFPs with egregiously extended payment terms
Despite the abnormality of the 360-day request, the focus from some clients and procurement officers on extending payment windows has many calling for agencies to reject participating in pitches with such requests going forward.
Member ExclusiveDigiday+ Research: Brands won’t cut ad spend until 2023, but they will shift from branding to direct response
For now, brands don't have significant plans to cut ad spend in Q4 despite the economy, but they do have plans to shift their advertising from branding to direct response.
‘A very different environment for M&A’: Dealmaking trundles on as ad slowdown drags
Prospective buyers are feeling the pinch, while entrepreneurs are wary about a cooling economy. That's the current state of dealmaking, according to execs on both sides of the negotiating table.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
David Beckham and ‘Carnitas’: How Frito-Lay’s World Cup marketing strategy served up celebs and regional snacking flavors
Frito-Lay wants to be front and center as the go-to snack brand during the World Cup. Here's a look at its strategy.
Why a feminine wellness brand is prioritizing its organic social media strategy
With strict content rules, data privacy regulations and tight budgets, a feminine wellness brand remains bullish on its organic social media strategy.