Join us in NYC on July 15 for CTV Advertising Strategies
TikTok, the short-form video app from Chinese tech company Bytedance, began testing ads in the U.S. and the U.K. this month. This move comes less than six months after the app combined with Musical.ly. TikTok claims to have 800 million daily active users on its “fast-growing global creation and interaction video platform” overall, according to a source.
Digiday received a pitch deck that TikTok sent to a large advertising agency in Europe. The deck includes the app’s monthly active users and other audience insights broken out by country. The numbers are dated as of November 2018. The deck also describes the four ad products TikTok is offering and how they are measured.
A media buyer told Digiday TikTok is charging $10 CPMs for fixed buys. A media executive who learned of TikTok’s ad strategy at the Consumer Electronics Show this year said he heard higher prices for the brand takeover ad unit and said that there are three tiers of pricing at a fixed rate. The buyer said agencies are getting different rates.
TikTok did not respond to a request for comment by press time.
More in Marketing

In the race for ad dollars, platforms seek to redefine themselves as AI companies
Platforms have always been AI companies – that’s the new narrative being sold to marketers.

Why employees are so secretive about using AI at work — and why they shouldn’t be
While leadership teams debate AI policies, employees are already using these tools, often in secret.

The ad industry is obsessed with AI — but what about its energy use and sustainability?
AI has dominated industry chatter. But one talking point remains noticeably absent: AI’s growing environmental footprint.