Following its first-ever Partner Summit in Los Angeles, Snap has continued conversations with agencies on its current and future ad products.
Digiday obtained a recent pitch deck from a U.S. ad agency. The deck highlights some audience insights, including Snap’s claim that the app has 92 million in “monthly addressable reach” in the U.S. — as in users who actually see ads every month, with 34% of those users between the ages of 18 and 24.
