for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Starting next Thursday, designers, models, stylists, celebs and fashion bloggers alike will descend again on Lincoln Center to oooh and ahh over next season’s runway trends at New York Fashion Week. But for those of you who are not part of the fashion elite, you can still experience Fashion Week online with Pinterest’s newly created Fashion Week hub.
The Pinterest Fashion Week hub aims to be a place for pinners to see specially curated Pinterest boards from designers, brands, publishers and bloggers who are participating in Fashion Week.
“We wanted to make it possible for everyone who loves fashion to participate and turn their inspiration into things in their real lives,” said a Pinterest spokesperson. “People can expect to discover boards about the details inspiring the latest collections, suggestions on how to bring the looks to life, and behind-the-scenes access to some of the biggest shows, from designers like Michael Kors.”
Pinterest isn’t an easy platform for all brands – if you don’t have a wealth of visual content and your brand isn’t particularly design-related, Pinterest is tough – but for retailers and fashion brands that have lots of visual content related to their products, Pinterest can be a good fit and can actually drive sales.
According to data from Digitas, top brands in the fashion and retail space average 46 repins on every pin, and data from Rich Relevance shows that Pinterest accounts for 25 percent of retail referral traffic and that Pinterest shoppers spend more money than Facebook shoppers. According to Pinterest, there are already thousands of brands and businesses actively using Pinterest to showcase their products and reach their customers. The Fashion Week hub is meant to be an more specialized Pinterest experience for fashion lovers.
Designers and style influencers like 3.1 Phillip Lim, Elle, Garance Dore, Huffington Post Style, Into the Gloss, Kate Spade, Lucky Magazine, Man Repeller, Maybelline, Oscar de la Renta and Nordstrom are participating in the hub and are creating special Fashion Week boards, which cover topics like spring trends, street style and beauty tutorials.
Last year, the Wall Street Journal launched its own Fashion Week pinboard on Pinterest to give its readers and Pinterest users behind-the-scenes pictures taken by WSJ reporters who were at the runway shows. This is the first time Pinterest itself is creating something around Fashion Week, and according to Pinterest, it will create other the Fashion Week hubs for other cities’ Fashion Week events.
Image via Pinterest
More in Marketing
Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces
The three-year partnership will see Ipsy’s logo show up on the Aces’ jerseys, on the free-throw line of the court and on the backboard of the Aces’ home court.
Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms
Advertisers are rewriting the branded entertainment playbook for a sports-focused media landscape.
Possible expands not only its area but also its marketer presence, aka ‘gold dust’
Besides taking over an adjacent hotel, the conference is holding more events on the beach as it ramps up its meetups between marketers and vendors.