Emojis bring the world together. So, on the occasion of International Emoji Day today, we decided to render some more agencies as emojis.
Laundry Service may have inspired the first round, but a lot of other agencies — from FCB to Mullen — sportingly submitted their suggestions for what they would look like in emoji form. We took a shot at a few others, taking inspiration from their names, their heritage or some of the most iconic campaigns they’re associated with. Here’s agencies rendered as emojis, part two:
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Why online lit platform Wattpad is keying its organic digital strategy on TikTok videos
Even as brands are shelling out more dollars for social media ads, online literature platform Wattpad is holding onto its ad dollars, opting for an organic social strategy.
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‘A lot of waiting, watching and partying while Rome burns’: Confessions of an ad tech exec on the third-party cookie delay
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WTF is piggybacking?
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SponsoredHow marketers are tailoring data-driven creative to engage audiences on CTV
Gabriela Maestre, vice president of creative solutions, Tremor International As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Advances in […]
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Fireball taps into streaming, Instagram to reach Gen Z of drinking age
To drive reach and awareness with Gen Z, spirits brand Fireball last month increased its digital video output on Instagram and streaming sites like ESPN, Peacock and Hulu with 15-20 second ads. It is the cinnamon whiskey’s first creative campaign to market to Gen Z, as many are now of legal drinking age. (The demographic […]
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Why regulators are still at odds over ad tech data privacy standards
The problem with attempts to bring order to online advertising’s data industrial complex is how loosely written the rules are.
