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Marketing
Generative AI
From the Super Bowl to the Olympics, AI companies are spending more on AI-related advertising
August 2, 2024
Generative AI
While AI isn’t bad, it does have a serious branding problem
August 2, 2024
Agency Culture
Brat Summer’s sun might be setting, have marketers noticed?
August 2, 2024
Life Beyond the Cookie
‘Straight from the top’: Criteo says Google won’t pull an Apple when it asks whether people want third-party cookies
August 2, 2024
Generative AI
‘It’s a perception worry’: Marketers say AI safety guardrails need more nuance
August 1, 2024
Life Beyond the Cookie
Google assures ad execs of revised third-party cookie controls but timeline is uncertain
August 1, 2024
Gaming & Esports
How Netflix’s new president of games highlights the expansion of the platform’s gaming plans
August 1, 2024
Marketing on Platforms
X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition
July 31, 2024
Life Beyond the Cookie
Toyota’s weather media activation shows brands’ focus on testing cookie-less targeting, despite Google’s reversal
July 31, 2024
Life Beyond the Cookie
Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies
July 30, 2024
Gaming & Esports
Here’s what gaming and esports industry leaders are playing in 2024
July 30, 2024
Member Exclusive
Marketing Briefing: Why Google’s cookie deprecation cessation has CMOs focused on consumers who will ‘protect their privacy’
July 30, 2024
Life Beyond the Cookie
Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party data
July 30, 2024
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