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Nike versus Adidas: Who’s winning the World Cup’s brand head to head?
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Marketing
Gaming & Esports
Twitch streamers lament likely loss of TikTok as an audience referral engine
January 17, 2025
Retail Revolution
Here’s who stands to benefit from – or lose to – Amazon’s new retail media offering
January 17, 2025
The Creator Economy
Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going
January 16, 2025
Business of TV
Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues
January 16, 2025
The Programmatic Marketer
‘Curation can be a vacuous term’: The Trade Desk plans to redefine ad quality outside the walled gardens with Sincera
January 16, 2025
Gaming & Esports
Walmart deepens its metaverse presence with new e-commerce experience selling physical goods on Zepeto
January 15, 2025
The Business of AI
Brands are seeing an influx of traffic from ChatGPT and Google Gemini
January 15, 2025
Marketing on Platforms
‘I need those home runs’: TikTok viral brands plan a future without the For You Page
January 15, 2025
Equality and Opportunity
DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
January 14, 2025
Digiday @ CES
What the agentic AI era means for ad agencies, with Omnicom’s Jonathan Nelson
January 14, 2025
Member Exclusive
Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?
January 14, 2025
The Business of AI
As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations
January 14, 2025
Marketing on Platforms
What it takes to go viral: How internet stars like Bogg Bag capitalized on TikTok fame
January 13, 2025
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