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Marketing
Marketing on Platforms
Why Google on trial is the pivotal moment that could shape the future of online advertising
September 12, 2023
Gaming & Esports
How Roblox hopes to capture brands’ attention – and budgets – with its latest updates
September 11, 2023
The Creator Economy
Why some creators find navigating taxes so challenging as they establish their freelance businesses
September 8, 2023
Gaming & Esports
Why Rocket League is bringing brands like Puma in-game
September 8, 2023
Privacy
California State Senator Josh Becker on privacy, data brokers and why he’s sponsoring the Delete Act
September 7, 2023
Generative AI
What’s stopping big brands like Pepsi and Frito-Lay from embracing AI?
September 7, 2023
Member Exclusive
CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks
September 7, 2023
Navigating Economic Instability
‘Mid, single digit growth is back’: ad spending’s new normal looks strikingly familiar
September 6, 2023
Gaming & Esports
Why Riot Games isn’t sold on in-game ads as other developers try to win over this type of marketing spend
September 6, 2023
Brands in Culture
Why brands like Chipotle, JetBlue are spotlighting employees in ads as they seek Gen Z talent for fall
September 6, 2023
Marketing on Platforms
Amidst social media fragmentation, marketers question Threads’ value after initial surge
September 5, 2023
Member Exclusive
Marketing Briefing: Coca-Cola’s senior director of generative AI Pratik Thakar on why the brand believes ‘AI is making everyone an artist’
September 5, 2023
Marketing on Platforms
X’s brand safety efforts called into question (again) as MRC and TAG credentials hang in the balance
September 4, 2023
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