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As ChatGPT’s growth slows, ads look like the next risky move
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SHAPING WHAT’S NEXT IN MEDIA
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Marketing
Gaming & Esports
Why live sports could be the ‘killer app’ of the metaverse and a new arena for big brands
October 4, 2024
Digiday @ Advertising Week
Advertising Week Briefing: The definitive Digiday guide to what’s in and out at Advertising Week 2024
October 4, 2024
Gaming & Esports
How whiskey brand Four Walls ‘hired its community’ to run a UGC ad campaign
October 3, 2024
Brands in Culture
Why Nike’s CFO says ‘it’s incredibly important for Nike to win with runners’ to right the brand’s ship
October 3, 2024
Marketing on Platforms
With 19 million viewers in its ad tier, Amazon makes a case for Prime Video’s ad business in the U.K.
October 2, 2024
Gaming & Esports
Roblox is starting to take programmatic advertising more seriously
October 2, 2024
Member Exclusive
Digiday+ Research: How food and beverage startups are leveraging pop-ups for product marketing
October 2, 2024
Member Exclusive
Marketing Briefing: Inside the anatomy of a successful brand comeback
October 1, 2024
Marketing on Platforms
TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars
October 1, 2024
Privacy
The rise, stall and fall of Oracle’s advertising business
September 30, 2024
Brands in Culture
Why U.S. sports teams like the Chicago Bulls are betting on international audiences for growth
September 30, 2024
Marketing on Platforms
As Snap gears up to cash in on AR (again), advertisers stand ready for some clarity
September 27, 2024
Strategizing for the Future
Digital veteran Amir Malik is poised to join advisory firm Alvarez & Marsall from Accenture Song
September 26, 2024
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