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Beyond Ads
The NBA looks to increase marketing moments and draw more advertisers with new tournament event
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Retail Revolution
How advertisers are grappling with the influx of retail media networks
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Member Exclusive
Marketing Briefing: Why marketers have expanded Black Friday and Cyber Monday way beyond the confines of the holiday weekend
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Digiday+ Research: Instagram grabs largest share of brands’ and agencies’ marketing spend — even over Google
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Experimental Channels
Why Chobani’s new CMO Thomas Ranese is taking a tech-driven approach to CPG marketing
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WTF Series
WTF is Apple’s Private Click Measurement?
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Brands in Culture
Crayola looks to increase its presence on social media by creating 40 videos a month
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Gaming & Esports
How mobile game developers are using AI tools to boost user acquisition
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Marketing on Platforms
The Rundown: TikTok 2024 spending
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Gaming & Esports
Ford, Kia and Carvana partner with NRG as it walks the line between casual and competitive gaming inventory
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The Confessions
‘I felt like I had committed a crime’: Confessions of a social media lead on negative press and burner accounts
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Marketing on Platforms
Google uses public safety argument to deflect competition criticisms
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Navigating Economic Instability
Ad tech and mar tech founders focus on investment challenges
November 2, 2023
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