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Marketing
The Creator Economy
Some B2B marketers are banking on their own employees to create content for their brands
March 27, 2025
The Sports Marketing Playbook
Athlete creators have become must-have partners for brands at March Madness
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The Business of AI
Advertisers are starting to walk away from platforms’ AI solutions that once promised them everything
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Retail Revolution
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CMO Strategies
CMOs are winning trust but still falling short in transforming companies, according to CEOs
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The Business of AI
How generative AI is changing creator contracts to prevent brand and copyright risks
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The Programmatic Publisher
How publishers are now approaching curation with a calculated embrace
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Marketing on Platforms
Why Substack offers creators money to transfer their audience to its platform
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Content & Commerce
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Why advertising industry professionals are considering becoming creators
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The Creator Economy
Forget celebrity versus creator — it’s about the hybrid strategy in a $10B creator economy
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